Guofang Nan

Tianjin University - College of Management and Economics

NO.92 Weijin Road

Nankai District

Tianjin, 300072

China

Tianjin University

92, Weijin Road

Nankai District

Tianjin, Tianjin 300072

China

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 36,743

SSRN RANKINGS

Top 36,743

in Total Papers Downloads

1,624

SSRN CITATIONS

7

CROSSREF CITATIONS

5

Scholarly Papers (12)

1.

Adding the Online-to-Store Channel to Supply Chain: Impact of Spillover Effect

Number of pages: 36 Posted: 17 Jul 2018
Lin Chen, Guofang Nan, Minqiang Li and Yong Tan
Tianjin University, Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 359 (104,379)
Citation 3

Abstract:

Loading...

Omnichannel Retailing; Cross-Channel Spillover Effect; Online-to-Store; Online Disutility Cost; Agency Pricing

2.

Optimal Pricing of Information Goods under the Freemium Strategy in the Presence of Piracy and Network Effects

Number of pages: 38 Posted: 21 Jun 2016
Guofang Nan, Dan Wu, Minqiang Li and Yong Tan
Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 283 (134,616)
Citation 5

Abstract:

Loading...

Information Goods; Piracy; Freemium; Network Effects; Quality Perception; Pricing

3.

Cloud Service vs. On-Premises Software: Competition Under Security Risk and Product Customization

Number of pages: 34 Posted: 11 Oct 2016
Zan Zhang, Guofang Nan and Yong Tan
Beihang University (BUAA) - School of Economic and Management Science, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 221 (171,919)
Citation 1

Abstract:

Loading...

cloud computing, on-premises software, cloud security, customization, upgrade pricing, competitive strategies, misfit cost

4.

Duopoly Pricing Strategy for Information Products with Premium Service: Free Product or Bundling?

Journal of Management Information Systems, (2016), Vol. 33, No. 1 pp. 260-295
Number of pages: 41 Posted: 30 Jun 2016 Last Revised: 31 Aug 2016
Zan Zhang, Guofang Nan, Minqiang Li and Yong Tan
Beihang University (BUAA) - School of Economic and Management Science, Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 145 (248,635)
Citation 4

Abstract:

Loading...

free core product, freemium, information products, network effects, premium service, pricing, product bundling

5.

Channel Integration Strategies for Competing Dual-Channel Retailers: Effect of Cross-Selling

Number of pages: 49 Posted: 06 Jun 2019
Ronghui Wang, Lin Chen, Guofang Nan and Minqiang Li
Tianjin University - College of Management and Economics, Tianjin University, Tianjin University - College of Management and Economics and Tianjin University - College of Management and Economics
Downloads 126 (277,064)

Abstract:

Loading...

electronic commerce, omnichannel retailing, buy online and pick up in store, competition, pricing, Stackelberg game

6.

Managing Online Piracy in Platform: Pricing and Platform Protection

Number of pages: 34 Posted: 05 Jun 2020
Zhiyong Li, Guofang Nan, Minqiang Li and Yong Tan
State Key Laboratory of Media Convergence and Communication, Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 108 (309,254)

Abstract:

Loading...

Platform Protection, Piracy, Information Goods, Pricing, Deterrent Enforcement, Platform Ecosystem

7.

Optimal Revenue Model of a Social Networking Service: Ad-Sponsored, Subscription-Based, or Hybrid?

Number of pages: 46 Posted: 04 Dec 2020
Zhiyong Li, Donghan Wang, Guofang Nan and Minqiang Li
State Key Laboratory of Media Convergence and Communication, affiliation not provided to SSRN, Tianjin University - College of Management and Economics and Tianjin University - College of Management and Economics
Downloads 96 (334,213)

Abstract:

Loading...

two-sided markets; subscription strategy; advertising strategy; social networking services; versioning strategy

8.

Competition or Coopetition? Technology Strategies for Incumbent and Entrant Firms

Number of pages: 43 Posted: 30 Sep 2020
Chao Ding, Guofang Nan and Shengli Li
The University of Hong Kong - School of Business, Tianjin University - College of Management and Economics and Peking University
Downloads 91 (345,770)

Abstract:

Loading...

technology opening; competition and coopetition; technology-development capacity; technology-transformation rate; incumbent; entrant

9.

Optimal Business Model for Information Technology-Enabled Ride-Hailing Platform: Pooling, Premier or Hybrid?

Number of pages: 41 Posted: 14 Feb 2020
Xin Wei, Guofang Nan, Runliang Dou and Minqiang Li
Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and Tianjin University - College of Management and Economics
Downloads 57 (447,229)

Abstract:

Loading...

IT-enabled ride-hailing platform, business model, technical function module, time-sensitive cost, pricing strategy, sharing economy

10.

Effects of Platform Protection in a Duopoly in the Presence of Asymmetric Information and User Security Preference

Number of pages: 30 Posted: 13 Apr 2020
Zhiyong Li, Guofang Nan and Minqiang Li
State Key Laboratory of Media Convergence and Communication, Tianjin University - College of Management and Economics and Tianjin University - College of Management and Economics
Downloads 53 (462,071)

Abstract:

Loading...

Platform Protection, Pricing, Information, Security Preference

11.

Advertising or Brokerage Model for Social Platforms With a Commerce Feature

Number of pages: 26 Posted: 06 Apr 2020
Guofang Nan, Chenyu Chu, Zhiyong Li and Minqiang Li
Tianjin University - College of Management and Economics, affiliation not provided to SSRN, State Key Laboratory of Media Convergence and Communication and Tianjin University - College of Management and Economics
Downloads 43 (504,053)
Citation 1

Abstract:

Loading...

Social Platform, Commerce Feature, Advertising, Brokerage, Two-Sided Market

12.

User-Generated Content Regulation for Mixed Two-Sided Platforms

Number of pages: 43 Posted: 02 Aug 2021
Guofang Nan, Ning Ding, Zhiyong Li and Yong Tan
Tianjin University - College of Management and Economics, Tianjin University, State Key Laboratory of Media Convergence and Communication and University of Washington - Michael G. Foster School of Business
Downloads 42 (513,253)

Abstract:

Loading...

platform regulation, mixed two-sided markets, revenue model, advertising, agency model, economic modeling