Michael Zenor

University of Texas at Austin

2317 Speedway

Austin, TX Texas 78712

United States

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Issues in the Estimation and Application of Latent Structure Models of Choice

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Issues in the Estimation and Application of Latent Structure Models of Choice

Marketing Letters 5:4, (1994), pp. 323-334
Posted: 06 Jun 2016
William R Dillon, Ulf Böckenholt, Melinda Smith-De Borrero, Ham Bozdogan, Wayne S. DeSarbo, Sunil Gupta, Wagner A. Kamakura, Ajith Kumar, Benkatram Ramaswamy and Michael Zenor
Southern Methodist University (SMU) - Marketing Department, McGill University - Desautels Faculty of Management, Independent, Independent, Pennsylvania State University, Harvard University - Business School (HBS), Rice University, T. A. Pai Management Institute, University of Michigan at Dearborn and University of Texas at Austin

Abstract:

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latent structure models, discrete choice, finite mixture models