Kristina Zikiene

Vytautas Magnus University

S. Daukanto 28

LT-3000, Kaunas, LT- 44254

Lithuania

SCHOLARLY PAPERS

2

DOWNLOADS

68

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Research of Factors Influencing Customer Switching Behaviour in Farmers’ Markets in Lithuania

Annual 22nd International Scientific Conference "Research for Rural Development," 2016, Vol. 2
Number of pages: 7 Posted: 09 Jun 2016 Last Revised: 20 Jan 2017
Kristina Zikiene and Lina Pileliene
Vytautas Magnus University and Vytautas Magnus University
Downloads 43 (433,708)

Abstract:

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customer loyalty, farmers' markets, Lithuania, switching behaviour

2.

Global Loyalty Challenge: Generational Perceptions of the Influence of Perceived Benefits on Satisfaction with Loyalty Programs

Globalization and Its Socio-Economic Consequences 2017 Conference Proceedings. Rajecke Teplice, Slovak Republic
Number of pages: 8 Posted: 16 Oct 2018
Asta Kyguoliene, Kristina Zikiene and Asta Kamanduliene
Vytautas Magnus University, Vytautas Magnus University and Vytautas Magnus University
Downloads 25 (517,920)

Abstract:

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perceived benefits, loyalty program, generations, grocery retailing