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On the Measurement of Perceived Service Quality: A Conjoint Analysis Approach
Service Quality: New Directions in Theory and Practice, Chapter 9, pp. 201-22, 1994
Number of pages: 22
Posted: 09 Jun 2016
Wayne S. DeSarbo
, Lenard Huff,
Marcelo Rolandelli
and
Jungwhan Choi
Pennsylvania State University, University of Michigan at Ann Arbor, University of Michigan at Ann Arbor and University of Michigan at Ann Arbor
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