Christian DeSarbo

Independent

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A Generalized Normative Segmentation Methodology Employing Conjoint Analysis

Conjoint Measurement: Methods and Applications, 4e. Anders Gustafsson, Andreas Herrmann, & Frank Huber (Editors), 4th edition, Springer: New York, 321-346, 2007
Number of pages: 25 Posted: 11 Jun 2016
Wayne S. DeSarbo and Christian DeSarbo
Pennsylvania State University and Independent
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Abstract:

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