Jung Youn Lee

Northwestern University, Kellogg School of Management

Doctoral Student

2211 Campus Dr

Evanston, IL 60208

United States

SCHOLARLY PAPERS

1

DOWNLOADS

36

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

Abstract:

Loading...

Advertising, Television service market, Border strategy, Advertising scale economies, Cost advantage