Author Page for Steven S. Posavac

1.

Pre-Purchase Attribute Verifiability, Source Credibility, and Persuasion

Number of pages: 44 Posted: 24 Jan 2001

Shailendra Pratap Jain and Steven S. Posavac

University of Washington and Vanderbilt University - Marketing

Downloads 553 (97,863)

Abstract:

2.

The Brand Positivity Effect: When Evaluation Confers Preference

Downloads 371 (156,607)

2

The Brand Positivity Effect: When Evaluation Confers Preference

Number of pages: 9 Posted: 14 Jan 2005

Steven S. Posavac, David M. Sanbonmatsu, Frank R. Kardes and Gavan J. Fitzsimons

Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business

Downloads 371 (155,304)

Citation 1

Abstract:

The Brand Positivity Effect: When Evaluation Confers Preference

Journal of Consumer Research, Inc., Vol. 31, December 2004

Posted: 17 Aug 2011

Steven S. Posavac, David M. Sanbonmatsu, Frank R. Kardes and Gavan J. Fitzsimons

Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business

Abstract:

3.

The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude-Decision Consistency

Downloads 368 (157,989)

2

The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude-Decision Consistency

Number of pages: 38 Posted: 09 Apr 2002

Steven S. Posavac, David M. Sanbonmatsu and Edward A. Ho

Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Utah - Prometric Testing Center

Downloads 368 (156,692)

Abstract:

The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude-Decision Consistency

Journal of Consumer Psychology, Vol. 12, No. 3, pp. 203-213, 2002

Posted: 16 Aug 2011 Last Revised: 27 Nov 2012

Steven S. Posavac, David M. Sanbonmatsu and Edward A. Ho

Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Utah - Prometric Testing Center

Abstract:

4.

Stating Preference for the Ethereal But Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

Downloads 300 (196,694)

2

Stating Preference for the Ethereal But Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

Number of pages: 29 Posted: 15 Apr 2003

Dan Horsky, Paul Nelson and Steven S. Posavac

Simon Graduate School of Business, University of Rochester, Simon School, University of Rochester and Vanderbilt University - Marketing

Downloads 300 (195,374)

Citation 7

Abstract:

Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

JOURNAL OF CONSUMER PSYCHOLOGY, Vol. 14, No. 1&2, pp. 132–140, 2004

Posted: 17 Aug 2011

Dan Horsky, Paul Nelson and Steven S. Posavac

Simon Graduate School of Business, University of Rochester, Simon School, University of Rochester and Vanderbilt University - Marketing

Abstract:

5.

Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment

Downloads 262 (225,921)

3

Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment

Number of pages: 40 Posted: 09 Apr 2002

David M. Sanbonmatsu, Frank R. Kardes, Edward A. Ho, David C. Houghton and Steven S. Posavac

University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, University of Utah - Prometric Testing Center, Northwest Nazarene University - Business and Economics and Vanderbilt University - Marketing

Downloads 262 (224,674)

Citation 3

Abstract:

Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment

Journal of Consumer Psychology, Forthcoming

Posted: 18 Jun 2003

Steven S. Posavac

Vanderbilt University - Marketing

Abstract:

Overestimating the Importance of the Given Information in Multi-attribute Consumer Judgment

Journal of Consumer Psychology, Vol. 13, No. 3, pp. 289-300, 2003

Posted: 17 Aug 2011

David M. Sanbonmatsu, Frank R. Kardes, David C. Houghton, Edward A. Ho and Steven S. Posavac

University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Northwest Nazarene University - Business and Economics, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing

Abstract:

6.

Toward a More Nuanced Understanding of the Statistical Properties of a Median Split

Journal of Consumer Psychology 25, 4 (2015) 652-665

Number of pages: 14 Posted: 22 Sep 2015 Last Revised: 19 Feb 2016

Dawn Iacobucci, Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew Schneider and Deidre Popovich

Vanderbilt University - MarketingVanderbilt University - Marketing, Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, Northwestern University - Integrated Marketing Communications Program and Rawls College of Business, Texas Tech University

Downloads 249 (237,529)

Citation 13

Abstract:

7.

The Median Split: Robust, Refined, and Revived

Journal of Consumer Psychology 25, 4 (2015) 690-704

Number of pages: 15 Posted: 23 Sep 2015 Last Revised: 19 Feb 2016

Dawn Iacobucci, Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew Schneider and Deidre Popovich

Vanderbilt University - MarketingVanderbilt University - Marketing, Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, Northwestern University - Integrated Marketing Communications Program and Rawls College of Business, Texas Tech University

Downloads 205 (285,888)

Abstract:

8.

Gender, Risk Tolerance, and False Consensus in Asset Allocation Recommendations

Vanderbilt Owen Graduate School of Management Research Paper No. 3059896

Number of pages: 44 Posted: 27 Oct 2017

Nicolas P. B. Bollen and Steven S. Posavac

Vanderbilt University - Finance and Vanderbilt University - Marketing

Downloads 144 (388,176)

Citation 4

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9.

Adult Separation Anxiety Disorder Symptomology as a Risk Factor for Thin-Ideal Internalization: The Role of Self-Concept Clarity

Downloads 101 (506,920)

Citation 3

2

Adult Separation Anxiety Disorder Symptomology as a Risk Factor for Thin-Ideal Internalization: The Role of Self-Concept Clarity

Number of pages: 18 Posted: 04 Mar 2019

Steven S. Posavac and Heidi Posavac

Vanderbilt University - Marketing and Independent

Downloads 76 (612,302)

Citation 1

Abstract:

Adult Separation Anxiety Disorder Symptomology as a Risk Factor for Thin-Ideal Internalization: The Role of Self-Concept Clarity

Posavac, Steven S., and Heidi D. Posavac (2020), “Adult Separation Anxiety Disorder Symptomology as a Risk Factor for Thin-Ideal Internalization: The Role of Self-Concept Clarity,” Psychological Reports, 123 (June), 674-686., Vanderbilt Owen Graduate School of Management Research Paper

Number of pages: 18 Posted: 10 Aug 2021

Steven S. Posavac and Heidi D. Posavac

Vanderbilt University - Marketing and Independent

Downloads 25 (965,831)

Citation 2

Abstract:

10.

Overbidding in Value Elicitation: When Consumers Report Inflated Reservation Prices, and What to Do About it

Downloads 101 (506,920)

2

Overbidding in Value Elicitation: When Consumers Report Inflated Reservation Prices, and What to Do About it

Number of pages: 37 Posted: 13 Jan 2001

Steven S. Posavac

Vanderbilt University - Marketing

Downloads 101 (510,994)

Abstract:

Overbidding in Value Elicitation: When Consumers Report Inflated Reservation Prices, and What to Do About it

Journal of Consumer Psychology, Vol. 11, No. 2, pp. 87-97, 2001

Posted: 17 Aug 2011

Steven S. Posavac

Vanderbilt University - Marketing

Abstract:

11.

How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice

Vanderbilt Owen Graduate School of Management Research Paper No. 2595682

Number of pages: 31 Posted: 18 Apr 2015 Last Revised: 21 Apr 2015

Steven S. Posavac, David M. Sanbonmatsu, Joon Seo, Dawn Iacobucci and Dawn Iacobucci

Vanderbilt University - Marketing, University of Utah - Department of Psychology, State University of New York (SUNY) at Brockport and Vanderbilt University - MarketingVanderbilt University - Marketing

Downloads 56 (704,189)

Abstract:

12.

Why a Confirmation Strategy Dominates Psychological Science

PLOS ONE, Forthcoming, Vanderbilt Owen Graduate School of Management Research Paper No. 2663597

Number of pages: 28 Posted: 22 Sep 2015 Last Revised: 05 Nov 2015

David M. Sanbonmatsu, Steven S. Posavac, Arwen Behrends, Shannon Moore and Bert Uchino

University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah, University of Utah and University of Utah

Downloads 44 (779,944)

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13.

Toward a Clinical Consumer Psychology

Vanderbilt Owen Graduate School of Management Research Paper, Posavac, Steven S., Heidi D. Posavac, Donald R. Gaffney, and Frank R. Kardes (2022), “Toward a Clinical Consumer Psychology,” Frontiers in Psychology, 13 (June), 1-5.

Number of pages: 5 Posted: 30 Jul 2023

Steven S. Posavac, Heidi D. Posavac, Donald R. Gaffney and Frank Kardes

Vanderbilt University - Marketing, Independent, Vanderbilt University - Marketing and University of Cincinnati - Lindner College of Business

Downloads 32 (873,122)

Abstract:

14.

The Utility of Clinical Psychology Concepts for Judgment and Decision Making Research: The Case of Histrionic Features

Vanderbilt Owen Graduate School of Management Research Paper, Posavac, Steven S., Frank R. Kardes, Heidi D. Posavac, and Donald R. Gaffney (2022), “The Utility of Clinical Psychology Concepts for Judgment and Decision Making Research: The Case of Histrionic Features,” Personality and Social Psychology Bulletin, 48 (1), 56-77.

Number of pages: 40 Posted: 23 Jul 2023

Steven S. Posavac, Frank Kardes, Heidi D. Posavac and Donald Gaffney

Vanderbilt University - Marketing, University of Cincinnati - Lindner College of Business, Independent and University of Cincinnati - Lindner College of Business

Downloads 27 (918,138)

Citation 1

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15.

Adult Separation Anxiety Disorder Symptomology and Susceptibility to Marketing Persuasion

Journal of Social and Clinical Psychology, Vol. 36, No. 2, p. 158-169, 2017

Posted: 31 May 2017

Steven S. Posavac and Heidi Posavac

Vanderbilt University - Marketing and Independent

Abstract:

16.

Living with Terrorism or Withdrawing in Terror: Perceived Control and Consumer Avoidance

Journal of Consumer Behaviour, 14: 228–236 (2015)

Posted: 22 Sep 2015 Last Revised: 11 Mar 2016

Michal Herzenstein, Sharon Horsky and Steven S. Posavac

University of Delaware, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Vanderbilt University - Marketing

Abstract:

17.

How Naïve Theories Drive Opposing Inferences from the Same Information

Journal of Consumer Research, Vol. 39, No. 6, 2013, Vanderbilt Owen Graduate School of Management Research Paper No. 2350488

Posted: 07 Nov 2013

Hélène Deval, Susan Mantel, Frank R. Kardes and Steven S. Posavac

Dalhousie University, Ball State University - Miller College of Business, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing

Abstract:

18.

The Less the Public Knows the Better? The Effects of Increased Knowledge on Celebrity Evaluations

Basic and Applied Social Psychology, 34: pp. 499-507, 2012 Copyright Taylor & Francis Group, LLC, (ISSN: 0197-3533, print=1532-4834, online DOI: 10.1080/01973533.2012.728408), Vanderbilt Owen Graduate School of Management Research Paper No. 2313235

Posted: 21 Aug 2013 Last Revised: 04 Oct 2013

David M. Sanbonmatsu, Dominika Mazur, Bruce Pfeiffer, Frank R. Kardes and Steven S. Posavac

University of Utah - Department of Psychology, University of Utah, University of New Hampshire, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing

Abstract:

19.

A Cueing Procedure to Control Impulsivity in Children with Attention Deficit Hyperactivity Disorder

BEHAVIOR MODIFICATION, Vol. 23, No. 2, pp. 234-253, April 1999

Posted: 18 Aug 2011

Steven S. Posavac

Vanderbilt University - Marketing

Abstract:

20.

Consumer Inference: A Review of Processes, Bases, and Judgment Contexts

Journal of consumer psychology, Vol. 14, No. 3, pp. 230-256, 2004

Posted: 18 Aug 2011

Frank R. Kardes, Steven S. Posavac and Maria L. Cronley

University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing and Miami University of Ohio - Richard T. Farmer School of Business Administration

Abstract:

21.

The Role of Selective Information Processing in Price-Quality Inference

JOURNAL OF CONSUMER RESEARCH, Inc., Vol. 31, September 2004

Posted: 18 Aug 2011

Frank R. Kardes, James J. Kellaris, Maria L. Cronley and Steven S. Posavac

University of Cincinnati - Department of Marketing, University of Cincinnati - Department of Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and Vanderbilt University - Marketing

Abstract:

22.

Valenced Comparisons

Journal of Marketing Research, Vol. XLI , pp. 46-58, February 2004

Posted: 18 Aug 2011

Shailendra Pratap Jain and Steven S. Posavac

University of Washington and Vanderbilt University - Marketing

Abstract:

23.

The Multiple Roles of Attitudes in Decision Making

THE ROUTINES OF DECISION MAKING, Tilmann Betsch, Susanne Haberstroh, Psychology Press, Chapter 6, 2005

Posted: 18 Aug 2011

David M. Sanbonmatsu, Samuel Vanous and Steven S. Posavac

University of Utah - Department of Psychology, University of Utah and Vanderbilt University - Marketing

Abstract:

24.

Women’s Exposure to Thin-and-Beautiful Media Images: Body Image Effects of Media-Ideal Internalization and Impact-Reduction Interventions

Body Image, Vol. 2, pp. 74-80, 2005

Posted: 18 Aug 2011

Steven S. Posavac

Vanderbilt University - Marketing

Abstract:

25.

Using Implementation Intentions to Increase New Product Consumption: A Field Experiment

APPLYING SOCIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Frank R. Kardes, Paul Herr, Jacques Nantel, Lawrence Erlbaum Associates, Inc., Chapter 10, pp. 219-233, 2005

Posted: 18 Aug 2011

Frank R. Kardes, Maria L. Cronley and Steven S. Posavac

University of Cincinnati - Department of Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and Vanderbilt University - Marketing

Abstract:

26.

A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice

JOURNAL OF CONSUMER PSYCHOLOGY, Vol. 15, No. 2, pp. 159-169, 2005

Posted: 18 Aug 2011

Maria L. Cronley, Steven S. Posavac, Tracy Meyer, Frank R. Kardes and James J. Kellaris

Miami University of Ohio - Richard T. Farmer School of Business Administration, Vanderbilt University - Marketing, affiliation not provided to SSRN, University of Cincinnati - Department of Marketing and University of Cincinnati - Department of Marketing

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27.

Blissful Insularity: When Brands are Judged in Isolation from Competitors

Marketing Letters, Vol. 16:2, pp. 87-97, 2005

Posted: 18 Aug 2011

Steven S. Posavac, Frank R. Kardes, David M. Sanbonmatsu and Gavan J. Fitzsimons

Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology and Duke University - Fuqua School of Business

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28.

Information Search in the Testing of Quantified Hypotheses: How 'All,' 'Most,' 'Some,' 'Few,' and 'None' Hypotheses are Tested

PSPB, Vol. 31, No. 2, pp. 254-266, February 2005

Posted: 18 Aug 2011

David M. Sanbonmatsu, Steven S. Posavac, Samuel Vanous and Edward A. Ho

University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah and University of Utah - Prometric Testing Center

Abstract:

29.

Implications of Selective Processing for Marketing Managers

APPLYING SCOIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Chapter 2, pp. 37-51, Frank R. Kardes, Paul Herr, Jacques Nantel, eds., Psychology Press, 2005

Posted: 18 Aug 2011

Steven S. Posavac, Gavan J. Fitzsimons, Frank R. Kardes and David M. Sanbonmatsu

Vanderbilt University - Marketing, Duke University - Fuqua School of Business, University of Cincinnati - Department of Marketing and University of Utah - Department of Psychology

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30.

Debiasing Omission Neglect

Journal of Business Research, Vol. 59, pp. 786-792, 2006

Posted: 18 Aug 2011

Frank R. Kardes, Steven S. Posavac, David H. Silvera, Maria L. Cronley, David M. Sanbonmatsu, Paul Herr and Murali Chandrashekaran

University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing, affiliation not provided to SSRN, Miami University of Ohio - Richard T. Farmer School of Business Administration, University of Utah - Department of Psychology, affiliation not provided to SSRN and affiliation not provided to SSRN

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31.

Selective Assessment and Positivity Bias in Environmental Valuation

Journal of Experimental Psychology: Applied, Vol. 12, No. 1, pp. 43-49, 2006

Posted: 18 Aug 2011

Steven S. Posavac, Shailendra Pratap Jain and Maria L. Cronley

Vanderbilt University - Marketing, University of Washington and Miami University of Ohio - Richard T. Farmer School of Business Administration

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32.

The Deautomatization of Accessible Attitudes

Journal of Experimental Social Psychology, Vol. 43, pp. 365-378, 2007

Posted: 18 Aug 2011

David M. Sanbonmatsu, Steven S. Posavac, Samuel Vanous, Edward A. Ho and Russell H. Fazio

University of Utah - Department of Psychology, Vanderbilt University - Marketing, University of Utah, University of Utah - Prometric Testing Center and Ohio State University (OSU)

Abstract:

33.

Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

Journal of Marketing Research, Vol. XLIV , No. 251, pp. 251-260, May, 2007

Posted: 18 Aug 2011

Michal Herzenstein and Steven S. Posavac

University of Delaware and Vanderbilt University - Marketing

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34.

Consumer Inference

HANDBOOK OF CONSUMER PSYCHOLOGY, Chapter 6, Curtis P. Haugtvedt, Paul Herr, Frank R. Kardes, eds., CRC Press, 2008

Posted: 18 Aug 2011

Frank R. Kardes, Steven S. Posavac, Maria L. Cronley and Paul Herr

University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and affiliation not provided to SSRN

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35.

On Values and Phenomenology

Journal of Consumer Psychology, Vol. 19, pp. 574-578, 2009

Posted: 18 Aug 2011

Steven S. Posavac

Vanderbilt University - Marketing

Abstract:

36.

On Assuaging Positive Bias in Environmental Value Elicitation

Journal of Economic Psychology, Vol. 30, pp. 482-489, 2009

Posted: 18 Aug 2011

Steven S. Posavac, Maria L. Cronley and Shailendra Pratap Jain

Vanderbilt University - Marketing, Miami University of Ohio - Richard T. Farmer School of Business Administration and University of Washington

Abstract:

37.

Profits and Halos: The Role of Firm Profitability Information in Consumer Inference

Journal of Consumer Psychology, Vol. 20, pp. 327-337, 2010

Posted: 18 Aug 2011

Steven S. Posavac, Michal Herzenstein, Frank R. Kardes and suresh sundaram

Vanderbilt University - Marketing, University of Delaware, University of Cincinnati - Department of Marketing and affiliation not provided to SSRN

Abstract:

38.

The Effects of Selective Hypothesis Testing on Gambling

Journal of Experimental Psychology: Applied, Vol. 3, No. 2, pp. 126-142, 1997

Posted: 17 Aug 2011

Bryan Gibson, David M. Sanbonmatsu and Steven S. Posavac

Department of Psychology, University of Utah - Department of Psychology and Vanderbilt University - Marketing

Abstract:

39.

The Subjective Beliefs Underlying Probability Overestimation

Journal of Experimental Social Psychology, Vol. 33, pp. 276-295, 1997

Posted: 17 Aug 2011

David M. Sanbonmatsu and Steven S. Posavac

University of Utah - Department of Psychology and Vanderbilt University - Marketing

Abstract:

40.

Contextual Influences on Judgment Based on Limited Information

Organizational Behavior and Human Decision Processes, Vol. 69, No. 3, pp. 251–264, March 1997

Posted: 17 Aug 2011

David M. Sanbonmatsu, Frank R. Kardes, Steven S. Posavac and David C. Houghton

University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing, Vanderbilt University - Marketing and Northwest Nazarene University - Business and Economics

Abstract:

41.

Considering the Best Choice: Effects of the Salience and Accessibility of Alternatives on Attitude-Decision Consistency

Journal of Personality and Social Psychology, Vol. 72, No. 2, pp. 253-261, 1997

Posted: 17 Aug 2011

Steven S. Posavac, David M. Sanbonmatsu and Russell H. Fazio

Vanderbilt University - Marketing, University of Utah - Department of Psychology and Ohio State University (OSU)

Abstract:

42.

The Role of Conversational Norms and Sensitivity to Omissions in Judgment Basel On Limited Evidence

Advances in Conswner Research, Vol. 25, 1998

Posted: 17 Aug 2011

David C. Houghton, Frank R. Kardes, David M. Sanbonmatsu, Edward A. Ho and Steven S. Posavac

Northwest Nazarene University - Business and Economics, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology, University of Utah - Prometric Testing Center and Vanderbilt University - Marketing

Abstract:

43.

Strategic Overbidding in Contingent Valuation: Stated Economic Value of Public Goods Varies According to Consumers Expectations of Funding Source

Journal of Economic Psychology, Vol. 19, pp. 205-214, 1998

Posted: 17 Aug 2011

Steven S. Posavac

Vanderbilt University - Marketing

Abstract:

44.

Selective Hypothesis Testing

Psychonomic Bulletin & Review, Vol. 5, No. 2, pp. 197-220, 1998

Posted: 17 Aug 2011

David M. Sanbonmatsu, Steven S. Posavac and Frank R. Kardes

University of Utah - Department of Psychology, Vanderbilt University - Marketing and University of Cincinnati - Department of Marketing

Abstract:

45.

Exposure to Media Images of Female Attractiveness and Concern with Body Weight Among Young Women

Sex Roles‚ Vol. 38‚ No. 3/4‚ 1998

Posted: 17 Aug 2011

Steven S. Posavac

Vanderbilt University - Marketing

Abstract:

46.

Broadening the Conditions for Illusory Correlation Formation: Implications for Judging Minority Groups

Basic and Applied Social Psychology, Vol. 21, No. 4, pp. 263-279, 1999

Posted: 17 Aug 2011

Sharon Shavitt, David M. Sanbonmatsu and Steven S. Posavac

University of Illinois at Urbana-Champaign - Department of Business Administration, University of Utah - Department of Psychology and Vanderbilt University - Marketing

Abstract:

47.

The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice

Advances in Consumer Research, Vol. 28, 2001

Posted: 17 Aug 2011

Steven S. Posavac, David M. Sanbonmatsu and Frank R. Kardes

Vanderbilt University - Marketing, University of Utah - Department of Psychology and University of Cincinnati - Department of Marketing

Abstract:

48.

Prepurchase Attribute Verifiability, Source Credibility, and Persuasion

Journal of Consumer Psychology, Vol. 11, No. 3, pp. 169–180, 2001

Posted: 17 Aug 2011

Shailendra Pratap Jain and Steven S. Posavac

University of Washington and Vanderbilt University - Marketing

Abstract:

49.

Predictors of Women's Concern with Body Weight: The Roles of Perceived Self-Media Ideal Discrepancies and Self-Esteem

Eating Disorders, Vol. 10, pp. 153-160, 2002

Posted: 17 Aug 2011

Steven S. Posavac

Vanderbilt University - Marketing

Abstract:

50.

The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency Between Consumers’ Attitudes and Decisions

Marketing Letters, Vol. 14, No. 1, pp. 47–57, 2003

Posted: 17 Aug 2011

Steven S. Posavac, Michal Herzenstein and David M. Sanbonmatsu

Vanderbilt University - Marketing, University of Delaware and University of Utah - Department of Psychology

Abstract:

51.

How Consumers’ Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior

Marketing Letters, Vol. 15, No. 4, pp. 201-212, 2004

Posted: 17 Aug 2011

Michal Herzenstein, Sanjog Misra and Steven S. Posavac

University of Delaware, University of Chicago - Booth School of Business and Vanderbilt University - Marketing

Abstract:

52.

Focus Induced Tunnel Vision in Managerial Judgment and Decision Making: The Peril and the Antidote

Organizational Behavior and Human Decision Processes, Vol. 113, pp. 102-111, 2010

Posted: 17 Aug 2011

Steven S. Posavac and Frank R. Kardes

Vanderbilt University - Marketing and University of Cincinnati - Department of Marketing

Abstract:

53.

Reducing the Impact of Media Images on Women at Risk for Body Image Disturbance: Three Targeted Interventions

Journal of Social and Clinical Psychology, Vol. 20, No. 3, pp. 324-340, 2001

Posted: 16 Aug 2011 Last Revised: 27 Nov 2012

Steven S. Posavac

Vanderbilt University - Marketing

Abstract:

54.

Consumer Psychology

ENCYCLOPEDIA OF HUMAN BEHAVIOR, V. S. Ramachandran, ed., Elsevier, 2011

Posted: 05 Aug 2011 Last Revised: 20 Nov 2012

Steve Hoeffler, Frank R. Kardes and Steven S. Posavac

Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing and Vanderbilt University - Marketing

Steven S. Posavac

Vanderbilt University - Marketing

E. Bronson Ingram Professor of Marketing

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Scholarly Papers (54)

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