Robert E. Sanders

University of California, San Diego, Rady School of Management

Assistant Professor of Marketing

9500 Gilman Drive #0553

Wells Fargo Hall, 3W106

SAN DIEGO, CA 92093-0553

United States

http://robertesanders.com

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Scholarly Papers (1)

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 48 Posted: 17 Oct 2018
Jean-Pierre Dubé, Bart J. Bronnenberg and Robert E. Sanders
University of Chicago - Booth School of Business, Tilburg University, CentER and University of California, San Diego, Rady School of Management
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Abstract:

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Private Label, Brand, information, demand