Martin Quinn

CATÓLICA-LISBON School of Business & Economics

Palma de Cima

Lisbon, Lisboa 1649-023

Portugal

SCHOLARLY PAPERS

4

DOWNLOADS

619

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (4)

1.

Do You See What I See? Ad Viewability and the Economics of Online Advertising

Number of pages: 37 Posted: 20 Oct 2016 Last Revised: 01 Mar 2017
David Bounie, Morrisson Valérie and Martin Quinn
Télécom Paris, Centre d’Étude des Supports de Publicité (Center for the Study of Advertising Media) and CATÓLICA-LISBON School of Business & Economics
Downloads 296 (111,415)
Citation 3

Abstract:

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2.

Advertising Viewability in Online Branding Campaigns

Number of pages: 15 Posted: 17 May 2017
David Bounie, Martin Quinn and Morrisson Valérie
Télécom Paris, CATÓLICA-LISBON School of Business & Economics and Centre d’Étude des Supports de Publicité (Center for the Study of Advertising Media)
Downloads 157 (203,826)

Abstract:

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Online advertising, Ad viewability

3.

Payment Instruments, Financial Privacy and Online Purchases

Number of pages: 25 Posted: 09 Jul 2016 Last Revised: 30 Jun 2017
Telecom ParisTech, Télécom Paris, CATÓLICA-LISBON School of Business & Economics and Télécom Paris
Downloads 127 (241,582)

Abstract:

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4.

User-Generated Content, Strategic Moderation, and Advertising

Number of pages: 38 Posted: 02 Apr 2020
Leonardo Madio and Martin Quinn
University of Toulouse 1 - Toulouse School of Economics (TSE) and CATÓLICA-LISBON School of Business & Economics
Downloads 39 (461,936)

Abstract:

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Online advertising; Content Moderation; User-generated Content; Platforms; UGC.