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Martin Quinn
Telecom ParisTech
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F-75634 Paris, Cedex 13
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SCHOLARLY PAPERS
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492
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Scholarly Papers (3)
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1.
Do You See What I See? Ad Viewability and the Economics of Online Advertising
Number of pages: 37
Posted: 20 Oct 2016
Last Revised: 01 Mar 2017
David Bounie
,
Morrisson Valérie
and Martin Quinn
Telecom ParisTech, Centre d’Étude des Supports de Publicité (Center for the Study of Advertising Media) and Telecom ParisTech
Downloads
257
(118,888)
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2
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Abstract:
2.
Advertising Viewability in Online Branding Campaigns
Number of pages: 15
Posted: 17 May 2017
David Bounie
, Martin Quinn and
Morrisson Valérie
Telecom ParisTech, Telecom ParisTech and Centre d’Étude des Supports de Publicité (Center for the Study of Advertising Media)
Downloads
124
(227,655)
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Abstract:
Online advertising, Ad viewability
3.
Payment Instruments, Financial Privacy and Online Purchases
Number of pages: 25
Posted: 09 Jul 2016
Last Revised: 30 Jun 2017
Balgobin Yann
,
David Bounie
, Martin Quinn and
Patrick Waelbroeck
Telecom ParisTech, Telecom ParisTech, Telecom ParisTech and Telecom ParisTech
Downloads
111
(246,811)
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