Martin Quinn

Telecom ParisTech

46 rue Barrault

F-75634 Paris, Cedex 13

France

SCHOLARLY PAPERS

3

DOWNLOADS

452

CITATIONS

0

Scholarly Papers (3)

1.

Do You See What I See? Ad Viewability and the Economics of Online Advertising

Number of pages: 37 Posted: 20 Oct 2016 Last Revised: 01 Mar 2017
David Bounie, Morrisson Valérie and Martin Quinn
Telecom ParisTech, Centre d’Étude des Supports de Publicité (Center for the Study of Advertising Media) and Telecom ParisTech
Downloads 246 (119,656)

Abstract:

Loading...

2.

Advertising Viewability in Online Branding Campaigns

Number of pages: 15 Posted: 17 May 2017
David Bounie, Martin Quinn and Morrisson Valérie
Telecom ParisTech, Telecom ParisTech and Centre d’Étude des Supports de Publicité (Center for the Study of Advertising Media)
Downloads 103 (250,812)

Abstract:

Loading...

Online advertising, Ad viewability

3.

Payment Instruments, Financial Privacy and Online Purchases

Number of pages: 25 Posted: 09 Jul 2016 Last Revised: 30 Jun 2017
Telecom ParisTech, Telecom ParisTech, Telecom ParisTech and Telecom ParisTech
Downloads 103 (250,812)

Abstract:

Loading...