Lai Law

Hong Kong Shue Yan University

10 Wai Tsui Crescent

Braemar Hill Road

North Point

Hong Kong

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A Contingency Model of Bidding Strategies in Online Auctions in China

Pacific Asia Journal of the Association for Information Systems (PAJAIS), vol. 8(2), pp. 47–62
Number of pages: 27 Posted: 22 Jul 2016 Last Revised: 05 Sep 2016
Independent, Hong Kong Shue Yan University, Virginia Polytechnic Institute & State University - Pamplin College of Business and Zhejiang University - School of Management
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Abstract:

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Bidding strategies, Bidders, Online auctions, Qualitative research, China, Bidding motivations