Haisu Zhang

New Jersey Institute of Technology

University Heights

Newark, NJ 07102

United States

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Scholarly Papers (1)

1.

Balancing Market Exploration and Market Exploitation in Product Innovation: A Contingency Perspective

International Journal of Research in Marketing, 32(3).
Number of pages: 47 Posted: 20 Jul 2016
Haisu Zhang, Fang Wu and Anna Shaojie Cui
New Jersey Institute of Technology, University of Texas at Dallas and University of Illinois at Chicago - College of Business Administration
Downloads 36 (444,629)

Abstract:

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Market Exploration, Market Exploitation, Customer Need Tacitness, New Product Innovativeness, New Product Development Speed, New Product Financial Performance