Megan Hunter

Boston College - Carroll School of Management

140 Commonwealth Avenue

Chestnut Hill, MA 02467

United States

SCHOLARLY PAPERS

3

DOWNLOADS

137

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

Guiding Consumers through Lemons and Peaches: An Analysis of the Effects of Search Design Activities

Stanford University Graduate School of Business Research Paper No. 3669
Number of pages: 50 Posted: 18 May 2018 Last Revised: 14 Jan 2020
Pedro Gardete and Megan Hunter
Nova School of Business and Economics and Boston College - Carroll School of Management
Downloads 128 (242,145)
Citation 1

Abstract:

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consumer search, information design, correlated attributes, knowledge gradient

2.

Chasing Stars: Firms' Strategic Responses to Online Consumer Ratings

Number of pages: 65 Posted: 09 Apr 2020 Last Revised: 29 Jul 2020
Megan Hunter
Boston College - Carroll School of Management
Downloads 9 (641,020)

Abstract:

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consumer reviews, word of mouth, quantitative marketing, online reviews, firm strategy

3.

Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance

Posted: 27 Jan 2020 Last Revised: 01 Jul 2020
Jessica Fong and Megan Hunter
University of Michigan Ross School of Business and Boston College - Carroll School of Management

Abstract:

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information avoidance, marketing, consumer finance