Zachary Johnson

Adelphi University - School of Business

Garden City, NY 11530

United States

SCHOLARLY PAPERS

1

DOWNLOADS

1

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (1)

1.

Brand Associations: The Value of Ability Versus Social Responsibility Depends on Consumer Goals

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 11 Posted: 24 Apr 2018 Last Revised: 12 Sep 2018
Zachary Johnson, Yun Jung Lee and Minoo Ashoori
Adelphi University - School of Business, Adelphi University and College of Business, Purdue University Northwest
Downloads 1 (664,710)
  • Add to Cart

Abstract:

Loading...

Corporate associations, CSR, Social responsibility, Warmth, Competence