Calla Yee

Independent

SCHOLARLY PAPERS

1

DOWNLOADS

623

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

Going Native: Can Consumers Recognize Native Advertising? Does it Matter?

University of Illinois College of Law Legal Studies Research Paper No. 16-32, Univ. of San Francisco Law Research Paper
Number of pages: 33 Posted: 02 Aug 2016 Last Revised: 20 Feb 2018
Georgetown University Law Center, Golden Gate University - School of Law, Independent and Sharif University of Technology
Downloads 357 (157,077)
Citation 1

Abstract:

Loading...

native advertising, FTC, deception, advertorial

Going Native: Can Consumers Recognize Native Advertising? Does it Matter?

19 Yale J.L. & Tech. 77 (2017), Univ. of San Francisco Law Research Paper
Number of pages: 36 Posted: 25 Apr 2017
Georgetown University Law Center, Golden Gate University - School of Law, Independent and Sharif University of Technology
Downloads 266 (214,278)

Abstract:

Loading...

Native advertising, news, editorials, content, deception, deceptive, advertising, consumer