Calla Yee

Independent

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SCHOLARLY PAPERS

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Scholarly Papers (1)

Going Native: Can Consumers Recognize Native Advertising? Does it Matter?

University of Illinois College of Law Legal Studies Research Paper No. 16-32, Univ. of San Francisco Law Research Paper
Number of pages: 33 Posted: 02 Aug 2016 Last Revised: 20 Feb 2018
Georgetown University Law Center, Golden Gate University - School of Law, Independent and Sharif University of Technology
Downloads 274 (109,246)

Abstract:

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native advertising, FTC, deception, advertorial

Going Native: Can Consumers Recognize Native Advertising? Does it Matter?

19 Yale J.L. & Tech. 77 (2017), Univ. of San Francisco Law Research Paper
Number of pages: 36 Posted: 25 Apr 2017
Georgetown University Law Center, Golden Gate University - School of Law, Independent and Sharif University of Technology
Downloads 180 (165,203)

Abstract:

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Native advertising, news, editorials, content, deception, deceptive, advertising, consumer