Anders Wien

UiT The Arctic University of Norway

Assistant professor of marketing

UiT Norges arktiske universitet

Postboks 6050 Langnes

Tromsø, 9037

Norway

SCHOLARLY PAPERS

2

DOWNLOADS

284

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

A Framework for Categorizing Social Media Posts

Tafesse W., & Wien, A. (2017). A framework for categorizing social media posts. Cogent Business & Management, 4 (1): 1-22
Number of pages: 22 Posted: 17 Aug 2016 Last Revised: 13 Mar 2017
Wondwesen Tafesse and Anders Wien
UiT The Arctic University of Norway and UiT The Arctic University of Norway
Downloads 158 (234,641)

Abstract:

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Social media marketing, Content strategy, Brand pages, Brand posts

2.

Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media

Number of pages: 34 Posted: 25 Aug 2017 Last Revised: 10 Sep 2017
Wondwesen Tafesse and Anders Wien
UiT The Arctic University of Norway and UiT The Arctic University of Norway
Downloads 126 (282,141)
Citation 3

Abstract:

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Social media marketing, Consumer engagement, Message strategy