Michael Goldman

University of San Francisco

2130 Fulton Street

San Francisco, CA 94117

United States

SCHOLARLY PAPERS

2

DOWNLOADS

47

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Rebranding: The Effect of Team Name Changes on Club Revenue

Agha, N., Goldman, M., & Dixon, J. C., Rebranding: The effect of team name changes on club revenue, European Sport Management Quarterly, (Forthcoming)
Number of pages: 44 Posted: 18 Aug 2016
Nola Agha, Michael Goldman and Jess Dixon
University of San Francisco, University of San Francisco and University of Windsor
Downloads 41 (513,794)

Abstract:

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brand value, name change, team name, switching cost, brand management

2.

Tracking the Dollars: How Economic Impact Studies Can Actually Benefit Managerial Decision Making

Number of pages: 16 Posted: 28 Feb 2017 Last Revised: 11 Mar 2020
Daniel A. Rascher and Michael Goldman
University of San Francisco - Sport Management Program and University of San Francisco
Downloads 6 (742,476)

Abstract:

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