Jess Dixon

University of Windsor

401 Sunset Avenue

Windsor, Ontario N9B 3P4

Canada

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Scholarly Papers (1)

1.

Rebranding: The Effect of Team Name Changes on Club Revenue

Agha, N., Goldman, M., & Dixon, J. C., Rebranding: The effect of team name changes on club revenue, European Sport Management Quarterly, (Forthcoming)
Number of pages: 44 Posted: 18 Aug 2016
Nola Agha, Michael Goldman and Jess Dixon
University of San Francisco, University of San Francisco and University of Windsor
Downloads 41 (513,512)

Abstract:

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brand value, name change, team name, switching cost, brand management