Gregory Kivenzor

UConn

Associate Professor / Director of Experiential Learning Collaborative

Stamford, CT 06901

United States

SCHOLARLY PAPERS

4

DOWNLOADS

151

CITATIONS

3

Scholarly Papers (4)

1.

Developing and Marketing New Products in the Multicultural Global Environment: Recognizing and Managing Risks

Journal of Management and Training Industries, Vol. 2(1), pp. 1-26, April 2015
Number of pages: 26 Posted: 23 Aug 2016
Gregory Kivenzor
UConn
Downloads 57 (363,616)

Abstract:

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Marketing, New Product Development, Cultural Environment, Globalization, Business Ethics

2.

Why Cross-Cultural Issues in Management and Marketing Are That Important and Worth Our Undivided Attention?

Journal of Management and Training for Industries Vol.5, No.3 (2018), University of Connecticut School of Business Research Paper No. 19-03
Number of pages: 12 Posted: 11 Jan 2019 Last Revised: 22 Feb 2019
Gregory Kivenzor
UConn
Downloads 40 (421,956)

Abstract:

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cross-cultural, management, marketing, international, organizations

3.

Cultural Dynamics and Marketing Strategies for Emerging Markets: Characterization of Group Subcultures and Consumption Preferences

AMS Review, Vol. 5(3), p. 142-158, 2015
Number of pages: 19 Posted: 19 Dec 2016
Gregory Kivenzor
UConn
Downloads 27 (479,620)

Abstract:

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Marketing Theory, Cross-Cultural Research, Emerging Markets, Globalization, International Marketing, Cultural Transition, Dynamic Changes, Consumer Psychology, Taxonomy, Typology, Cultural Dimensions

4.

Brand Equity Aberrations: Heritage Brand Perception Effects in Russian Markets

Academy of Marketing Science Review, Vol. 10(12), pp. 1-20, 2007
Number of pages: 21 Posted: 26 Nov 2016
Gregory Kivenzor
UConn
Downloads 27 (479,620)

Abstract:

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Cross-Cultural Research, Russia, Brand Perception, Nostalgia, Transitional Economy, Consumer Behavior, Positioning Strategy, Heritage Preference Formation, Brand Choice