Alok Kumar

University of Nebraska at Lincoln - College of Business Administration

Associate Professor

1240 R Street

P.O. Box 880405

Lincoln, NE 68588-0405

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Within-Seller and Buyer–Seller Network Structures and Key Account Profitability

Posted: 17 Mar 2017
Iowa State University, University of Nebraska at Lincoln - College of Business Administration, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University - Institute for the Study of Business Markets

Abstract:

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Buyer–seller relationship, Buying center, Key account management, Selling team, Social networks, Selling team structure

2.

Marketing Channel Management by Multinational Corporations in Foreign Markets: An Integrative Framework and a Research Agenda

Posted: 23 Aug 2016 Last Revised: 08 Feb 2019
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, University of Nebraska at Lincoln - College of Business Administration, University of Nebraska at Lincoln - College of Business Administration, Independent and Miami University of Ohio

Abstract:

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Distribution Channel, International Business, Meta-Theory, Multination Corporation, Subsidiary Management