Yuyus Suryana

Padjadjaran University - Faculty of Economics and Business

Jalan Dipati Ukur No. 46 Bandung

Jalan Dipati Ukur No. 35 Bandung

Bandung, West Java 40132

Indonesia

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Influence of Entrepreneurial Marketing toward Innovation and Its Impact on Business Performance: A Survey on Small Industries of Wearing Apparel in West Java, Indonesia

International Journal of Economics, Commerce and Management, Vol. IV, Issue 8, Aug 2016
Number of pages: 14 Posted: 07 Sep 2016
Sambudi Hamali, Yuyus Suryana, Nury Effendi and Yudi Azis
Universitas Bina Nusantara, Padjadjaran University - Faculty of Economics and Business, Padjadjaran University - Faculty of Economics and Business and Padjadjaran University - Department of Management
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Abstract:

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Entrepreneurial Marketing, Financial Performance, Innovation, Marketing Performance, Wearing Apparel Small Industries