Karthik Babu Nattamai Kannan

Georgia Institute of Technology - Scheller College of Business

PhD Candidate, IT Management

800 West Peachtree St.

Atlanta, GA 30308

United States

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Scholarly Papers (1)

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Social Media, Flash Sales, and the Maker Movement: An Empirical Analysis

Number of pages: 50 Posted: 27 Aug 2016
Karthik Babu Nattamai Kannan, Yu Jeffrey Hu and Sridhar Narasimhan
Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Scheller College of Business
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Abstract:

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flash sale, maker movement, new product development, search and experience goods, social media, word of mouth