Leon Gim Lim

Tilburg University

Assistant Professor of Marketing

P.O. Box 90153

Tilburg, 5000 LE

Netherlands

http://www.tilburguniversity.edu/webwijs/show/l.g.lim/

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Customer Satisfaction and its Impact on the Future Costs of Selling

Posted: 11 Mar 2019 Last Revised: 14 Apr 2020
Leon Gim Lim, Kapil R. Tuli and Rajdeep Grewal
Tilburg University, Singapore Management University - Lee Kong Chian School of Business and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

Abstract:

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capital structure, customer satisfaction, cost of selling, industry effects, marketing-finance interface, organizational resources, strategic flexibility, strategic intent