Julian Zlatev

Stanford Graduate School of Business

655 Knight Way

Stanford, CA 94305-5015

United States

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Scholarly Papers (1)

1.

Choice Architects Reveal a Bias Toward Positivity and Certainty

Number of pages: 58 Posted: 31 Aug 2016 Last Revised: 20 May 2018
David Daniels and Julian Zlatev
Stanford Graduate School of Business and Stanford Graduate School of Business
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Abstract:

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nudges; biases; strategic decision making; social influence; choice architects; choice architecture; reflection effect; certainty effect; loss aversion