Bal Chansarkar

Middlesex University - Business School

The Burroughs

London, NW4 4BT

United Kingdom

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Scholarly Papers (1)

1.

The Relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers: The Moderating Role of Country Development Status

Number of pages: 14 Posted: 01 Sep 2016
Middlesex University - Business School, Loughborough University - The British University in Egypt, Loughborough University - The British University in Egypt, Middlesex University - Business School, Beykent University, Novancia Business School, Wuhan University - School of Economics and Management, Florida International University (FIU) - Department of Management & International Business, Universiti Teknologi MARA (UiTM) - Arshad Ayub Graduate Business School (AAGBS), Florida International University, College of Business Administration, Indian Institute of Management (IIM), Kozhikode and Stellenbosch University - Business School (USB)
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Abstract:

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Cosmopolitanism, Country development status, Product country image, Ethnocentrism