Mohamad Nooraini

Universiti Teknologi MARA (UiTM) - Arshad Ayub Graduate Business School (AAGBS)

40450 Shah Alam

Selangor Darul Ehsan

Malaysia

SCHOLARLY PAPERS

2

DOWNLOADS

26

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

The Relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers: The Moderating Role of Country Development Status

Number of pages: 14 Posted: 01 Sep 2016
Middlesex University - Business School, Loughborough University - The British University in Egypt, Loughborough University - The British University in Egypt, Middlesex University - Business School, Beykent University, Novancia Business School, Wuhan University - School of Economics and Management, Florida International University (FIU) - Department of Management & International Business, Universiti Teknologi MARA (UiTM) - Arshad Ayub Graduate Business School (AAGBS), Florida International University, College of Business Administration, Indian Institute of Management (IIM), Kozhikode and Stellenbosch University - Business School (USB)
Downloads 22 (511,003)

Abstract:

Loading...

Cosmopolitanism, Country development status, Product country image, Ethnocentrism

2.

Development and Validation Process of an Innovative Instrument to Assess Perception of Research University Image

Global Journal of Business and Social Science Review, Vol. 3(3), p. 47-53, 2015
Number of pages: 8 Posted: 26 Jul 2017
Mohamad Nooraini and Noordini Abdullah
Universiti Teknologi MARA (UiTM) - Arshad Ayub Graduate Business School (AAGBS) and Universiti Teknologi MARA (UiTM) - Faculty of Business and Management
Downloads 4 (622,839)

Abstract:

Loading...

Brand Image; Research University; New Instrument; Convergent Validity; Discriminant Validity