Yunhui Huang

Nanjing University - School of Business

22 Hankou Road

Nanjing, Jiangsu 210093 210093

China

SCHOLARLY PAPERS

5

DOWNLOADS

691

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

Leveraging the Numerosity Effect to Influence Perceived Expensiveness of Virtual Items

Number of pages: 60 Posted: 04 May 2017 Last Revised: 02 Feb 2020
Yunhui Huang, Kai Lim and Zhijie Lin
Nanjing University - School of Business, City University of Hong Kong (CityU) - Faculty of Business and Tsinghua University - School of Economics and Management
Downloads 216 (196,860)

Abstract:

Loading...

currency numerosity; virtual items; massive multiplayer online games; exchange rate salience; perceived expensiveness; virtual game currency systems

2.

Online Customer Reviews and Consumer Evaluation: The Role of Review Font

Number of pages: 52 Posted: 02 Sep 2016 Last Revised: 10 Aug 2017
Yunhui Huang, Changxin Li, Jiang Wu and Zhijie Lin
Nanjing University - School of Business, Nanjing University - School of Business, Nanjing University - School of Business and Tsinghua University - School of Economics and Management
Downloads 179 (232,842)

Abstract:

Loading...

processing ease, review valence, online customer reviews, credibility, need for cognition, accountability

3.

Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgeneralization and Illogical Inference

Number of pages: 47 Posted: 18 Jan 2017 Last Revised: 16 Sep 2018
Yunhui Huang, Kai Lim, Zhijie Lin and Shunping Han
Nanjing University - School of Business, City University of Hong Kong (CityU) - Faculty of Business, Tsinghua University - School of Economics and Management and Nanjing University - School of Business
Downloads 152 (266,967)
Citation 1

Abstract:

Loading...

online product catalog space; store price perception; environmental cues; consumer inference; signaling; web personalization

4.

Is Online Multiple-Stores Cooperative Promotion Better than Single-Store Promotion? Misprediction from Evaluation Mode

Yang L, Huang Y, Ho Y-Chun(Chad), Lin Z, IsOnline Multiple-Stores Cooperative Promotion Better Than Single-Store Promotion?Misprediction from Evaluation Mode,Information and amp; Management(2019), DOI: 10.1016/j.im.2019.02.003
Number of pages: 60 Posted: 21 Mar 2018 Last Revised: 15 Feb 2019
Lu Yang, Yunhui Huang, Yi-Chun (Chad) Ho and Zhijie Lin
Tsinghua University - School of Economics & Management, Nanjing University - School of Business, George Washington University - School of Business and Tsinghua University - School of Economics and Management
Downloads 78 (421,109)

Abstract:

Loading...

cooperative sales promotion; independent sales promotion; evaluation mode; product evaluation; misprediction; acquisition-transaction utility

5.

Physical Proximity Increases Persuasive Effectiveness Through Visual Imagery

Journal of Consumer Psychology, Forthcoming
Number of pages: 49 Posted: 14 Jul 2017
Yanli Jia, Yunhui Huang, Robert S. Wyer and Hao Shen
Xiamen University, Nanjing University - School of Business, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and The Chinese University of Hong Kong (CUHK)
Downloads 66 (460,550)

Abstract:

Loading...

physical proximity, probability estimates, persuasion, mental imagery, verbal information, construal level theory