Jiang Wu

Nanjing University - School of Business

22 Hankou Road

Nanjing, Jiangsu 210093 210093

China

  • Nanjing University - School of Business

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Online Customer Reviews and Consumer Evaluation: The Role of Review Font

Number of pages: 52 Posted: 02 Sep 2016 Last Revised: 10 Aug 2017
Yunhui Huang, Changxin Li, Jiang Wu and Zhijie Lin
Nanjing University - School of Business, Nanjing University - School of Business, Nanjing University - School of Business and Tsinghua University
Downloads 136 (218,128)

Abstract:

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processing ease, review valence, online customer reviews, credibility, need for cognition, accountability

2.

Complements Are Warm and Substitutes Are Competent: The Effect of Recommendation Type on Focal Product Evaluation

Number of pages: 32 Posted: 26 Jun 2018
Yunhui Huang, Jiang Wu and Zhijie Lin
Nanjing University - School of Business, Nanjing University - School of Business and Tsinghua University
Downloads 49 (403,145)

Abstract:

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recommendation type; product image; congruency; processing fluency; customer response