Jiang Wu

Nanjing University - School of Business

22 Hankou Road

Nanjing, Jiangsu 210093 210093

China

  • Nanjing University - School of Business

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Online Customer Reviews and Consumer Evaluation: The Role of Review Font

Number of pages: 52 Posted: 02 Sep 2016 Last Revised: 10 Aug 2017
Yunhui Huang, Changxin Li, Jiang Wu and Zhijie Lin
Nanjing University - School of Business, Nanjing University - School of Business, Nanjing University - School of Business and Tsinghua University - School of Economics and Management
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Abstract:

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processing ease, review valence, online customer reviews, credibility, need for cognition, accountability