Reo Song

California State University, Long Beach - College of Business Administration

1250 Bellflower Blvd.

Long Beach, CA 90840

United States

SCHOLARLY PAPERS

3

DOWNLOADS

194

SSRN CITATIONS

5

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis

Journal of Business Ethics, 158(3), pp. 743-761.
Number of pages: 39 Posted: 08 Sep 2016 Last Revised: 04 May 2021
California State University, Long Beach - College of Business Administration, University of California, Los Angeles (UCLA) - Anderson School of Management, University of British Columbia (UBC) - Sauder School of Business and Kansas State University - College of Business Administration
Downloads 144 (379,955)
Citation 2

Abstract:

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product-harm crisis, deceptive marketing, unethical business practice, slandering, advertising, word of mouth, social media, text mining

2.

The Effects of Herding and Word of Mouth in a Two-Period Advertising Signaling Model

European Journal of Operational Research, Forthcoming
Number of pages: 33 Posted: 07 Dec 2018
Shanghai Maritime University (SMU), Santa Clara University, California State University, Long Beach - College of Business Administration and Kansas State University - College of Business Administration
Downloads 50 (727,791)

Abstract:

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Word of mouth, Herding effect, Advertising, Product quality, Signaling game

3.

Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

Journal of Marketing, 2022
Posted: 17 Nov 2022
University of Colorado Denver, California State University, Long Beach - College of Business Administration, Texas A&M University - Department of Marketing and Independent

Abstract:

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IPO, innovation, insider sales, IPO first day returns, preannouncements, patents