Sungha Jang

Kansas State University - College of Business Administration

Manhattan, KS 66506

United States

  • Kansas State University - College of Business Administration

SCHOLARLY PAPERS

2

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169

SSRN CITATIONS

3

CROSSREF CITATIONS

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Scholarly Papers (2)

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1.

Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis

Journal of Business Ethics, 158(3), pp. 743-761.
Number of pages: 39 Posted: 08 Sep 2016 Last Revised: 04 May 2021
Reo Song, Ho Kim, Gene Moo Lee and Sungha Jang
California State University, Long Beach - College of Business Administration, University of California, Los Angeles (UCLA) - Anderson School of Management, University of British Columbia (UBC) - Sauder School of Business and Kansas State University - College of Business Administration
Downloads 129 (362,464)

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product-harm crisis, deceptive marketing, unethical business practice, slandering, advertising, word of mouth, social media, text mining

2.

The Effects of Herding and Word of Mouth in a Two-Period Advertising Signaling Model

European Journal of Operational Research, Forthcoming
Number of pages: 33 Posted: 07 Dec 2018
Xueping Zhen, Gangshu (George) Cai, Reo Song and Sungha Jang
Shanghai Maritime University (SMU), Santa Clara University, California State University, Long Beach - College of Business Administration and Kansas State University - College of Business Administration
Downloads 40 (695,646)

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Word of mouth, Herding effect, Advertising, Product quality, Signaling game