Chen Liang

University of Connecticut - School of Business

Assistant Professor

2100 Hillside Road, Unit 1041

UConn School of Business OPIM

Storrs, CT Connecticut 06269

United States

SCHOLARLY PAPERS

21

DOWNLOADS
Rank 11,154

SSRN RANKINGS

Top 11,154

in Total Papers Downloads

9,111

TOTAL CITATIONS
Rank 13,360

SSRN RANKINGS

Top 13,360

in Total Papers Citations

133

Scholarly Papers (21)

1.

How Do On-demand Ridesharing Services Affect Traffic Congestion? The Moderating Role of Urban Compactness

Li, Ziru, Liang, Chen, Hong, Yili and Zhang, Zhongju. 2021. How Do On-demand Ridesharing Services Affect Traffic Congestion? The Moderating Role of Urban Compactness. Forthcoming at Production and Operations Management.
Number of pages: 55 Posted: 14 Sep 2016 Last Revised: 15 Jun 2021
Ziru Li, Chen Liang, Yili Hong and Zhongju Zhang
Arizona State University (ASU) - Thunderbird School of Global Management, University of Connecticut - School of Business, University of Miami Herbert Business School and Arizona State University, W. P. Carey School of Business
Downloads 4,046 (5,713)
Citation 26

Abstract:

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sharing economy, on-demand ridesharing services, traffic congestion, sustainability, urban compactness

2.

Gender Wage Gap in Online Gig Economy and Gender Differences in Job Preferences

NET Institute Working Paper No. 18-03
Number of pages: 33 Posted: 09 Nov 2018
Chen Liang, Yili Hong, Bin Gu and Jing Peng
University of Connecticut - School of Business, University of Miami Herbert Business School, Boston University - Questrom School of Business and University of Connecticut - Department of Operations & Information Management
Downloads 1,200 (38,450)
Citation 11

Abstract:

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Gender Wage Gap, Job Application Strategy, Gig Economy, Quasi-Natural Experiment

3.

Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments

Management Science, forthcoming
Number of pages: 49 Posted: 25 May 2017 Last Revised: 02 Sep 2017
Miami Herbert Business School, University of Miami, Boston University - Questrom School of Business, Boston University - Questrom School of Business, University of Miami Herbert Business School, University of Connecticut - School of Business, Xi'an Jiaotong University (XJTU) - School of Management, Capital University of Economics and Business and Renmin University of China
Downloads 717 (78,236)
Citation 62

Abstract:

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user generated content; randomized field experiment; gender; performance feedback; social value orientation theory

4.

The Hidden Costs and Benefits of Monitoring in the Gig Economy

Information Systems Research (Forthcoming)
Number of pages: 68 Posted: 15 Mar 2021 Last Revised: 18 Apr 2022
Chen Liang, Jing Peng, Yili Hong and Bin Gu
University of Connecticut - School of Business, University of Connecticut - Department of Operations & Information Management, University of Miami Herbert Business School and Boston University - Questrom School of Business
Downloads 493 (125,515)
Citation 16

Abstract:

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monitoring, gig economy, privacy concerns, payment protection, gender, willingness to accept

Monitoring and the Cold Start Problem in Digital Platforms: Theory and Evidence from Online Labor Markets

NET Institute Working Paper No. 16-01, Information Systems Research (Forthcoming)
Number of pages: 71 Posted: 11 Oct 2016 Last Revised: 02 Feb 2024
Chen Liang, Yili Hong and Bin Gu
University of Connecticut - School of Business, University of Miami Herbert Business School and Boston University - Questrom School of Business
Downloads 288 (228,112)
Citation 1

Abstract:

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cold-start problem, online platforms, monitoring systems, entry barrier, reputation systems

Monitoring and the Cold Start Problem in Digital Platforms: Theory and Evidence from Online Labor Markets

Information Systems Research (Forthcoming)
Number of pages: 71 Posted: 13 Sep 2016 Last Revised: 02 Feb 2024
Chen Liang, Yili Hong and Bin Gu
University of Connecticut - School of Business, University of Miami Herbert Business School and Boston University - Questrom School of Business
Downloads 195 (334,736)
Citation 1

Abstract:

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cold-start problem, online platforms, monitoring systems, entry barrier, reputation systems

6.

Can Telework Adjustment Help Reduce Disaster-Induced Gender Inequality in Job Market Outcomes?

Boston University Questrom School of Business Research Paper No. 4038594, Information Systems Research (Forthcoming)
Number of pages: 73 Posted: 23 Feb 2022 Last Revised: 15 Nov 2023
Jingbo Hou, Chen Liang, Pei-Yu Chen and Bin Gu
Arizona State University (ASU), University of Connecticut - School of Business, Arizona State University (ASU) - Department of Information Systems and Boston University - Questrom School of Business
Downloads 381 (169,025)

Abstract:

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telework, gender inequality, disaster management, COVID-19, unemployment

7.

The Spillover of Spotlight: Platform Recommendation in the Mobile App Market

Number of pages: 42 Posted: 13 Feb 2019
University of Connecticut - School of Business, Arizona State University (ASU) - W.P. Carey School of Business and Arizona State University - W. P. Carey School of Business
Downloads 329 (198,582)
Citation 5

Abstract:

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platform recommendation, spillover effect, product discovery, mobile app market

8.

The Valuation of Generative AI in Content Creation: Evidence from Gig Workers

Number of pages: 55 Posted: 14 May 2024 Last Revised: 21 Feb 2025
Chen Liang, Jing Peng, Zhuoyan Li and Ming Yin
University of Connecticut - School of Business, University of Connecticut - Department of Operations & Information Management, Purdue University - Computer Science Department and Purdue University
Downloads 266 (249,393)

Abstract:

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generative AI, human-AI collaboration, willingness to pay, AI-powered job amenity, gig economy

9.

Monitoring and Home Bias in Global Hiring: Evidence from an Online Labor Platform

Number of pages: 64 Posted: 07 Dec 2021 Last Revised: 23 May 2024
Chen Liang, Yili Hong and Bin Gu
University of Connecticut - School of Business, University of Miami Herbert Business School and Boston University - Questrom School of Business
Downloads 226 (292,055)
Citation 2

Abstract:

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monitoring, home bias, online labor market, task routineness, hiring experience

10.

Do ‘Likes’ in a Brand Community Always Make You Buy More?

Information Systems Research (Forthcoming)
Number of pages: 70 Posted: 08 Mar 2022 Last Revised: 09 Nov 2023
Chen Liang, Ji Wu and Xinxin Li
University of Connecticut - School of Business, Sun Yat-sen University (SYSU) and University of Connecticut - Department of Operations & Information Management
Downloads 212 (311,952)
Citation 4

Abstract:

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Online brand community, like feature, multichannel retailing, community design, community participation

11.

Local vs. Social: How Social Information Intensity Shapes Preventive Behavior in the Context of COVID-19

Number of pages: 48 Posted: 29 Apr 2022
Jingbo Hou, Chen Liang and Pei-Yu Chen
Arizona State University (ASU), University of Connecticut - School of Business and Arizona State University (ASU) - Department of Information Systems
Downloads 192 (340,605)

Abstract:

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social media, social connectivity, Twitter, content analysis, COVID-19, preventive behavior

12.

The Screening Role of Auction Design Parameters in Online Service Outsourcing Platforms

Information Systems Research, forthcoming
Number of pages: 41 Posted: 01 May 2018 Last Revised: 01 Aug 2022
University of Connecticut - School of Business, University of Miami Herbert Business School, Arizona State University (ASU) - Department of Information Systems and Arizona State University (ASU) - Department of Information Systems
Downloads 185 (352,560)
Citation 2

Abstract:

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auction design, auction duration, item description, bidder entry, screening, outsourcing

13.

Home Bias in Global Employment

NET Institute Working Paper No. 17-06
Number of pages: 49 Posted: 10 Oct 2017
Chen Liang, Yili Hong and Bin Gu
University of Connecticut - School of Business, University of Miami Herbert Business School and Boston University - Questrom School of Business
Downloads 168 (383,998)

Abstract:

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home bias, employment, statistical discrimination, taste-based discrimination, quasi- natural experiment, Gig economy

14.

Online Labor Market Signaling with App-based Monitoring

Number of pages: 38 Posted: 03 May 2019
Zhenhua Wu, Chen Liang and Bin Gu
Arizona State University (ASU) - Economics Department, University of Connecticut - School of Business and Boston University - Questrom School of Business
Downloads 125 (489,550)
Citation 2

Abstract:

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asymmetric information, online labor market, signaling, app-enabled monitoring

15.

The Market Consequences of Perceived Strategic Generosity: An Empirical Examination of NFT Charity Fundraisers

Number of pages: 89 Posted: 13 Feb 2024 Last Revised: 05 Dec 2024
Chen Liang, Murat M Tunc and Gordon Burtch
University of Connecticut - School of Business, Tilburg University and Boston University - Questrom School of Business
Downloads 88 (627,449)
Citation 1

Abstract:

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blockchain, NFT, crypto philanthropy, strategic generosity, charity fundraising

16.

AI Disclosure and Content Evaluation

Posted: 29 Apr 2025
Chen Liang, Zhuoyan Li and Ming Yin
University of Connecticut - School of Business, Purdue University - Computer Science Department and Purdue University

Abstract:

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Generative AI, Human-AI Collaboration, Disclosure, Content Evaluation

17.

Beyond Automation: The Impact of Robotaxi Services on Ride-Hailing Consumer Behavior

Posted: 21 Feb 2025
Tong Shen, Chen Liang, Xinxin Li and Chunxiao Li
University of Connecticut - Department of Operations & Information Management, University of Connecticut - School of Business, University of Connecticut - Department of Operations & Information Management and School of Management, University of Science and Technology of China

Abstract:

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Robotaxi, AI-Powered Automation, Multi-homing, Consumer Demand, Spillover Effect

18.

Human versus AI Decision-Making — Evidence from A Large-Scale Randomized Field Experiment

Posted: 31 Oct 2024 Last Revised: 27 Mar 2025
University of Connecticut - Department of Operations & Information Management, University of Connecticut - School of Business, School of Management, University of Science and Technology of China, Independent and Boston University - Questrom School of Business

Abstract:

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Artificial intelligence, field experiment, ride-hailing, decision-making, data deserts

19.

Effects of AI Biases and Explanations on Human Decision Fairness: A Case Study in Rental Markets

Posted: 21 Nov 2023
Xinru Wang, Chen Liang and Ming Yin
Independent, University of Connecticut - School of Business and Purdue University

Abstract:

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20.

COVID-19 and Platform Switching of Multihoming Workers in the Gig Economy

Posted: 19 Jun 2023
Chen Liang, Bowen Lou and Mengwei Qu
University of Connecticut - School of Business, Marshall School of Business - University of Southern California and University of Connecticut - Department of Operations & Information Management

Abstract:

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COVID-19, multihoming, switching cost, gig economy, platform strategy

21.

On the Differences between View-Based and Purchase-Based Recommender Systems

MIS Quarterly (Forthcoming)
Posted: 25 May 2022 Last Revised: 01 Sep 2022
Jing Peng and Chen Liang
University of Connecticut - Department of Operations & Information Management and University of Connecticut - School of Business

Abstract:

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collaborative filtering, substitute, complement, price, purchase incidence rate, cross-sell, up-sell