Manfred Krafft

University of Muenster

Professor

Am Stadtgraben 13-15

Muenster, D-48143

Germany

http://www.marketingcenter.de/ifm

  • University of Muenster

    • Email
    • Tel: +49 251 8325025
    • Fax: +49 251 8325025
SCHOLARLY PAPERS

7

DOWNLOADS

1,364

CITATIONS

13

Scholarly Papers (7)

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1.

Virtual Co-Creation with Customers in the Early Stages of New Product Development

Number of pages: 45 Posted: 17 Oct 2017
Holger Ernst, Wayne Hoyer, Manfred Krafft and Jan-Henrik Soll
WHU Otto Beisheim School of Management, Independent, University of Muenster and Independent
Downloads 349 (84,691)

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Brand, Co-Creation, Ideas, Internet, New Product Development, Performance

2.

Valuation of Customers in Growth Companies - a Scenario Based Model

Schmalenbach Business Review, Vol. 57, April 2005
Number of pages: 24 Posted: 10 May 2005
Markus Rudolf, Manfred Krafft and Elisabeth Rudolf-Sipötz
WHU Otto Beisheim Graduate School of Management, University of Muenster and Independent
Downloads 285 (105,880)

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Bathtub Distribution, Bifurcation, Customer Valuation, Customer Equity, Growth Company, Mean Reversion Process, Momentum Process, Real Option, Start-up, Valuation

3.

Join, Stay, Leave: A Study of Direct-Selling Distributors

Number of pages: 68 Posted: 22 Sep 2016
Anne T. Coughlan, Manfred Krafft and Julian Allendorf
Northwestern University - Kellogg School of Management, University of Muenster and University of Muenster
Downloads 244 (124,471)

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MLM, Multi-Level Marketing, Direct-Selling, Distributors, Sales Compensation, Turnover

4.

The Effect of Mailing Design Characteristics on Direct Mail Campaign Performance

International Journal of Research in Marketing, 30(2), (2013) (Forthcoming)
Number of pages: 53 Posted: 05 Oct 2012
Sebastian Feld, Heiko Frenzen, Manfred Krafft, Kay Peters and Peter C. Verhoef
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Muenster, University of Hamburg - Institute for Marketing and Media and University of Groningen - Department of Marketing & Marketing Research
Downloads 232 (130,905)

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Advertising, Consumer Behavior, Direct Marketing, Information Processing, Content Analysis, Market Analysis and Response, Intermediate Communication Measures, Non-Profit Organizations, Financial Services

5.

Consumer Perceptions of Service Constellations: Implications for Service Innovation

Journal of Service Management (2013), Volume 24, Issue 3, pp. 314-329
Number of pages: 33 Posted: 01 Apr 2013 Last Revised: 06 Jun 2013
Allard van Riel, Giulia Calabretta, Paul H. Driessen, Bas Hillebrand, Ashlee Humphreys, Manfred Krafft and Sander Beckers
Radboud University Nijmegen - Institute for Management Research, Delft University of Technology, Radboud University Nijmegen - Institute for Management Research, Radboud University Nijmegen - Institute for Management Research, Northwestern University - Medill School of Journalism, University of Muenster and University of Groningen - Department of Marketing & Marketing Research
Downloads 118 (234,635)

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service innovation, service constellations, service systems, ecosystems

6.

Price Delegation in Sales Organizations: An Empirical Investigation

BuR Business Research Journal, Vol. 1, No. 1, May 2008
Number of pages: 12 Posted: 21 Jan 2009
Ann-Kristin Hansen, Kissan Joseph and Manfred Krafft
affiliation not provided to SSRN, University of Kansas - School of Business and University of Muenster
Downloads 93 (276,322)

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pricing authority, delegation, determinants of price delegation, pricing, sales force management

7.

Determinants of the Variety of Routes to Market

International Journal of Research in Marketing, 24 (1), 17-29, 2007
Number of pages: 38 Posted: 07 Oct 2014
Rupinder Paul Jindal, Werner J. Reinartz, Manfred Krafft and Wayne Hoyer
Milgard School of Business, University of Cologne, University of Muenster and Independent
Downloads 43 (410,664)

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channels of distribution; routes to market; multiple channels; customer orientation; customer search behavior