Manfred Krafft

University of Muenster

Professor

Am Stadtgraben 13-15

Muenster, D-48143

Germany

http://www.marketingcenter.de/ifm

SCHOLARLY PAPERS

8

DOWNLOADS

1,672

SSRN CITATIONS

15

CROSSREF CITATIONS

10

Scholarly Papers (8)

1.

Virtual Co-Creation with Customers in the Early Stages of New Product Development

Number of pages: 45 Posted: 17 Oct 2017
WHU Otto Beisheim School of Management, Independent, University of Muenster and Independent
Downloads 481 (74,241)
Citation 7

Abstract:

Loading...

Brand, Co-Creation, Ideas, Internet, New Product Development, Performance

2.

Join, Stay, Leave: A Study of Direct-Selling Distributors

Number of pages: 68 Posted: 22 Sep 2016
Anne T. Coughlan, Manfred Krafft and Julian Allendorf
Kellogg School, Northwestern University, University of Muenster and University of Muenster
Downloads 355 (105,754)
Citation 5

Abstract:

Loading...

MLM, Multi-Level Marketing, Direct-Selling, Distributors, Sales Compensation, Turnover

3.

Valuation of Customers in Growth Companies - a Scenario Based Model

Number of pages: 24 Posted: 10 May 2005
WHU Otto Beisheim Graduate School of Management, University of Muenster and Independent
Downloads 296 (128,833)

Abstract:

Loading...

Bathtub Distribution, Bifurcation, Customer Valuation, Customer Equity, Growth Company, Mean Reversion Process, Momentum Process, Real Option, Start-up, Valuation

4.

The Effect of Mailing Design Characteristics on Direct Mail Campaign Performance

International Journal of Research in Marketing, 30(2), (2013) (Forthcoming)
Number of pages: 53 Posted: 05 Oct 2012
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Muenster, University of Hamburg - Institute for Marketing and Media and University of Groningen - Department of Marketing & Marketing Research
Downloads 270 (141,755)
Citation 1

Abstract:

Loading...

Advertising, Consumer Behavior, Direct Marketing, Information Processing, Content Analysis, Market Analysis and Response, Intermediate Communication Measures, Non-Profit Organizations, Financial Services

5.

Consumer Perceptions of Service Constellations: Implications for Service Innovation

Journal of Service Management (2013), Volume 24, Issue 3, pp. 314-329
Number of pages: 33 Posted: 01 Apr 2013 Last Revised: 06 Jun 2013
Radboud University Nijmegen - Institute for Management Research, Delft University of Technology, Radboud University Nijmegen - Institute for Management Research, Radboud University Nijmegen - Institute for Management Research, Northwestern University - Medill School of Journalism, University of Muenster and University of Groningen - Department of Marketing & Marketing Research
Downloads 122 (284,679)

Abstract:

Loading...

service innovation, service constellations, service systems, ecosystems

6.

Price Delegation in Sales Organizations: An Empirical Investigation

BuR Business Research Journal, Vol. 1, No. 1, May 2008
Number of pages: 12 Posted: 21 Jan 2009
Ann-Kristin Hansen, Kissan Joseph and Manfred Krafft
affiliation not provided to SSRN, University of Kansas - School of Business and University of Muenster
Downloads 98 (330,815)
Citation 3

Abstract:

Loading...

pricing authority, delegation, determinants of price delegation, pricing, sales force management

7.

Determinants of the Variety of Routes to Market

International Journal of Research in Marketing, 24 (1), 17-29, 2007
Number of pages: 38 Posted: 07 Oct 2014
Milgard School of Business, University of Cologne, University of Muenster and Independent
Downloads 50 (475,284)

Abstract:

Loading...

channels of distribution; routes to market; multiple channels; customer orientation; customer search behavior

8.

Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution

Journal of Interactive Marketing, volume 51, pages 1-8, 2020, https://doi.org/10.1016/j.intmar.2020.06.001., The University of Auckland Business School Research Paper
Posted: 10 Sep 2021
Manfred Krafft, László Sajtos and Michael Haenlein
University of Muenster, Universidad of Auckland and ESCP Business School

Abstract:

Loading...

Artificial intelligence (AI); Boundary object, CRM, Fourth industrial revolution (FIR), Physical, digital, and biological spheres