Manfred Krafft

University of Muenster

Professor

Am Stadtgraben 13-15

Muenster, D-48143

Germany

http://www.marketingcenter.de/ifm

  • University of Muenster

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    • Tel: +49 251 8325025
    • Fax: +49 251 8325025
SCHOLARLY PAPERS

8

DOWNLOADS

1,868

SSRN CITATIONS

15

CROSSREF CITATIONS

10

Scholarly Papers (8)

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1.

Virtual Co-Creation with Customers in the Early Stages of New Product Development

Number of pages: 45 Posted: 17 Oct 2017
Holger Ernst, Wayne Hoyer, Manfred Krafft and Jan-Henrik Soll
WHU Otto Beisheim School of Management, Independent, University of Muenster and Independent
Downloads 526 (81,322)
Citation 7

Abstract:

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Brand, Co-Creation, Ideas, Internet, New Product Development, Performance

2.

Join, Stay, Leave: A Study of Direct-Selling Distributors

Number of pages: 68 Posted: 22 Sep 2016
Anne T. Coughlan, Manfred Krafft and Julian Allendorf
Kellogg School, Northwestern University, University of Muenster and University of Muenster
Downloads 436 (101,891)
Citation 5

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MLM, Multi-Level Marketing, Direct-Selling, Distributors, Sales Compensation, Turnover

3.

Valuation of Customers in Growth Companies - a Scenario Based Model

Number of pages: 24 Posted: 10 May 2005
Markus Rudolf, Manfred Krafft and Elisabeth Rudolf-Sipötz
WHU Otto Beisheim Graduate School of Management, University of Muenster and Independent
Downloads 307 (150,417)

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Bathtub Distribution, Bifurcation, Customer Valuation, Customer Equity, Growth Company, Mean Reversion Process, Momentum Process, Real Option, Start-up, Valuation

4.

The Effect of Mailing Design Characteristics on Direct Mail Campaign Performance

International Journal of Research in Marketing, 30(2), (2013) (Forthcoming)
Number of pages: 53 Posted: 05 Oct 2012
Sebastian Feld, Heiko Frenzen, Manfred Krafft, Kay Peters and Peter C. Verhoef
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Muenster, University of Hamburg - Institute for Marketing and Media and University of Groningen - Department of Marketing & Marketing Research
Downloads 292 (158,518)
Citation 1

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Advertising, Consumer Behavior, Direct Marketing, Information Processing, Content Analysis, Market Analysis and Response, Intermediate Communication Measures, Non-Profit Organizations, Financial Services

5.

Consumer Perceptions of Service Constellations: Implications for Service Innovation

Journal of Service Management (2013), Volume 24, Issue 3, pp. 314-329
Number of pages: 33 Posted: 01 Apr 2013 Last Revised: 06 Jun 2013
Allard van Riel, Giulia Calabretta, Paul H. Driessen, Bas Hillebrand, Ashlee Humphreys, Manfred Krafft and Sander Beckers
Radboud University Nijmegen - Institute for Management Research, Delft University of Technology, Radboud University Nijmegen - Institute for Management Research, Radboud University Nijmegen - Institute for Management Research, Northwestern University - Medill School of Journalism, University of Muenster and University of Groningen - Department of Marketing & Marketing Research
Downloads 131 (326,380)

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service innovation, service constellations, service systems, ecosystems

6.

Price Delegation in Sales Organizations: An Empirical Investigation

BuR Business Research Journal, Vol. 1, No. 1, May 2008
Number of pages: 12 Posted: 21 Jan 2009
Ann-Kristin Hansen, Kissan Joseph and Manfred Krafft
affiliation not provided to SSRN, University of Kansas - School of Business and University of Muenster
Downloads 104 (384,906)
Citation 3

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pricing authority, delegation, determinants of price delegation, pricing, sales force management

7.

Determinants of the Variety of Routes to Market

International Journal of Research in Marketing, 24 (1), 17-29, 2007
Number of pages: 38 Posted: 07 Oct 2014
Rupinder Paul Jindal, Werner J. Reinartz, Werner J. Reinartz, Manfred Krafft and Wayne Hoyer
Milgard School of Business, University of CologneUniversity of Cologne, University of Muenster and Independent
Downloads 59 (533,315)

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channels of distribution; routes to market; multiple channels; customer orientation; customer search behavior

8.

Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution

Journal of Interactive Marketing, volume 51, pages 1-8, 2020, https://doi.org/10.1016/j.intmar.2020.06.001., The University of Auckland Business School Research Paper
Number of pages: 8 Posted: 10 Sep 2021 Last Revised: 29 Oct 2021
Manfred Krafft, László Sajtos and Michael Haenlein
University of Muenster, University of Auckland Business School and ESCP Business School
Downloads 13 (832,509)

Abstract:

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Artificial intelligence (AI); Boundary object, CRM, Fourth industrial revolution (FIR), Physical, digital, and biological spheres