Am Stadtgraben 13-15
Muenster, D-48143
Germany
http://www.marketingcenter.de/ifm
University of Muenster
Brand, Co-Creation, Ideas, Internet, New Product Development, Performance
MLM, Multi-Level Marketing, Direct-Selling, Distributors, Sales Compensation, Turnover
Bathtub Distribution, Bifurcation, Customer Valuation, Customer Equity, Growth Company, Mean Reversion Process, Momentum Process, Real Option, Start-up, Valuation
Advertising, Consumer Behavior, Direct Marketing, Information Processing, Content Analysis, Market Analysis and Response, Intermediate Communication Measures, Non-Profit Organizations, Financial Services
service innovation, service constellations, service systems, ecosystems
pricing authority, delegation, determinants of price delegation, pricing, sales force management
channels of distribution; routes to market; multiple channels; customer orientation; customer search behavior
Artificial intelligence (AI); Boundary object, CRM, Fourth industrial revolution (FIR), Physical, digital, and biological spheres