Peking University
Beijing, Beijing 100871
China
Peking University - Guanghua School of Management
firm social media, sales performance, product involvement, content analysis, quasi-experiment, propensity score matching, difference-in-differences, control function
Online Learning, Mechanism Design, Goal Pursuit, Social Comparison, Dynamic Panel, Difference GMM
Recommendation Concentration, Purchase Behavior, Dynamics of Consumer State, Hidden Markov Model
Agglomeration effect, Localized competition, Sharing economy, Natural experiment design
social media marketing, marketer-generated content, product involvement, propensity score matching, difference-in-differences, control function
Omnichannel retail, E-commerce, Franchise, Channel capability, Product attribute, Quasi-experiment
dynamic structural model, ride-hailing, on-demand two-sided platform, information sharing
Transportation Network Companies, Two-Sided Sales Promotion, Bayesian Learning, Structural Model