Fatima Wang

King's College London

Strand

London, England WC2R 2LS

United Kingdom

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Scholarly Papers (1)

1.

Developing a Market-Driving Strategy for Foreign Markets: Internal Capabilities and External Activities

Pervez N, Elg U, Tarnovskaya V, et al. Developing a Market-Driving Strategy for Foreign Markets: Internal Capabilities and External Activities [J]. Schmalenbach Business Review, 2011, 11(3): 1-23
Number of pages: 23 Posted: 29 Sep 2016
King's College, London, Lund University - School of Economics and Management, Lund University - School of Economics and Management and King's College London
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Abstract:

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Capabilities, Conceptual Framework, global Firms, Market driving Strategy, networks