Chenxi Liao

University of Texas at Dallas - Naveen Jindal School of Management

P.O. Box 830688

Richardson, TX 75083-0688

United States

SCHOLARLY PAPERS

2

DOWNLOADS

159

CITATIONS

0

Scholarly Papers (2)

1.

Opinion Leaders and Product Variety

Number of pages: 53 Posted: 13 Jun 2017 Last Revised: 21 Feb 2019
Dmitri Kuksov and Chenxi Liao
University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 159 (182,004)

Abstract:

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consumer uncertainty; product assortment; word of mouth; expert recommendations; social media; game theory

2.

When Showrooming Increases Retailer Profit

Journal of Marketing Research: August 2018, Vol. 55, No. 4, pp. 459-473. DOI: 10.1509/jmr.17.0059
Posted: 11 Oct 2016 Last Revised: 26 Jan 2019
Dmitri Kuksov and Chenxi Liao
University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management

Abstract:

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Showrooming, Free Riding, Service, Retail Competition, Channel Coordination, Game Theory