Lara Lipp

MHMK - University for Media and Communication, Cologne

Richmodstrasse 10

50667

Germany

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Let's Talk 'Social(ly)'! How Internal Social Media Can Help to Shape Value and Innovation in a Company – and Why it Often Fails: New Results of German Interview Surveys 2013-16

EUPRERA Congress 2016, Groningen
Number of pages: 21 Posted: 29 Sep 2016
Holger Sievert and Lara Lipp
Macromedia University and MHMK - University for Media and Communication, Cologne
Downloads 41 (406,253)

Abstract:

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social media, corporate communication, value shaping, companies