Rishika Rishika

University of South Carolina

701 Main Street

Columbia, SC 29208

United States

SCHOLARLY PAPERS

2

DOWNLOADS

28

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

The Art of Mistiming: How Interruptions Make Mobile Coupon Campaigns Effective

Journal of Direct, Data and Digital Marketing Practice, Volume 17, Issue 2, pp 101–113, December 2015
Number of pages: 14 Posted: 04 Oct 2016
Syagnik (Sy) Banerjee and Rishika Rishika
University of Michigan Flint and University of South Carolina
Downloads 28 (488,700)

Abstract:

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Mobile, Coupons, Brand Recognition, Interruptions

2.

The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

Ramkumar Janakiraman, Joon Ho Lim, and Rishika Rishika The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer. Journal of Marketing In-Press. DOI: 10.1509/jm.16.0124
Posted: 19 Jan 2018
Ramkumar Janakiraman, Joon Ho Lim and Rishika Rishika
University of South Carolina - Darla Moore School of Business, Joon Ho Lim and University of South Carolina

Abstract:

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customer data breach, data vulnerability, multichannel retailing, customer channel choice, natural experiment, difference-in-differences, propensity score matching