Takeshi Moriguchi

Waseda University - Graduate School of Commerce

Professor of Marketing

1-6-1, Nishi-Waseda

Shinjuku-ku, Tokyo 169-8050

Japan

SCHOLARLY PAPERS

2

DOWNLOADS

822

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (2)

1.

Retargeting Ads for Shopping Cart Recovery: Evidence from Online Field Experiments

Number of pages: 42 Posted: 05 Oct 2016
Takeshi Moriguchi, Guiyang Xiong and Xueming Luo
Waseda University - Graduate School of Commerce, University of Georgia and Temple University
Downloads 747 (42,056)
Citation 5

Abstract:

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Targeting, Retargeting, E-commerce, Online ads, Purchase funnel, Shopping cart recovery

2.

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Too Early Retargeting Backfire?

Li J, Luo X, Lu, X, Moriguchi T (2020), “The Double-Edged Effects of E-Commerce Cart Retargeting: Does Too Early Retargeting Backfire?” Journal of Marketing, Forthcoming
Number of pages: 46 Posted: 20 Nov 2020
Jing Li, Xueming Luo, Xianghua Lu and Takeshi Moriguchi
Nanjing University, Temple University, affiliation not provided to SSRN and Waseda University - Graduate School of Commerce
Downloads 75 (388,139)

Abstract:

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E-Commerce, ECR, Timing, Field Experiment, Online Shopping Cart Abandonment, Recency Bump