Takeshi Moriguchi

Waseda University - Graduate School of Commerce

Professor of Marketing

1-6-1, Nishi-Waseda

Shinjuku-ku, Tokyo 169-8050

Japan

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Scholarly Papers (1)

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Retargeting Ads for Shopping Cart Recovery: Evidence from Online Field Experiments

Number of pages: 42 Posted: 05 Oct 2016
Takeshi Moriguchi, Guiyang Xiong and Xueming Luo
Waseda University - Graduate School of Commerce, University of Georgia and Temple University
Downloads 518 (55,976)
Citation 2

Abstract:

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Targeting, Retargeting, E-commerce, Online ads, Purchase funnel, Shopping cart recovery