Thomas Baker

University of Georgia

Associate Professor

4458 Tacoma Trce.

Suwanee, GA GA 30024

United States

http://https://coe.uga.edu/directory/profiles/tab3

SCHOLARLY PAPERS

8

DOWNLOADS

501

CITATIONS

5

Scholarly Papers (8)

1.

Debunking the NCAA's Myth that Amateurism Conforms with Antitrust Law: A Legal and Statistical Analysis

Forthcoming, Tennessee Law Review, 2018
Number of pages: 35 Posted: 20 Nov 2017
Thomas Baker, Marc Edelman and Nicholas Watanabe
University of Georgia, City University of New York - Baruch College, Zicklin School of Business and University of South Carolina
Downloads 277 (108,478)
Citation 1

Abstract:

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amateurism, antitrust law, NCAA, sports law, sports economics, sports statistics, consumer demand, athlete pay, O'Bannon, Jenkins, college sports, higher education, National Collegiate Athletic Association

2.

College Esports: A Model for NCAA Reform

South Carolina Law Review, Forthcoming
Number of pages: 29 Posted: 08 Aug 2018 Last Revised: 28 Feb 2019
Thomas Baker and John T. Holden
University of Georgia and Oklahoma State University
Downloads 185 (161,035)

Abstract:

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esports, collegiate, sport, regulation, reform

3.

The Econtractor? Defining the Esports Employment Relationship

56 American Business Law Journal 391 (2019)
Number of pages: 34 Posted: 01 Jul 2019
John T. Holden and Thomas Baker
Oklahoma State University and University of Georgia
Downloads 19 (521,053)

Abstract:

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esports, labor law, employment law, joint employer, sports law

4.

Football V. Football: A Comparison of Agent Regulation in France's Ligue 1 and the National Football League

Baker III, T. A., Heitner, D. A., Brocard, J. F., & Byon, K. K. (2012). Football v. Football: A Comparison of Agent Regulation in France's Ligue 1 and the National Football League. Pace Intell. Prop. Sports & Ent. LF, 2, 1.
Number of pages: 44 Posted: 12 Mar 2018
University of Georgia, Wolfe Law Miami, International Association of Sports Economists (IASE) and University of Georgia - International Center for Sports Management
Downloads 11 (568,364)

Abstract:

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sports agents, football

5.

Brief for Sport Management Professors as Amici Curiae in Support of Plaintiff-Appellee, O’Bannon V. NCAA (9th Cir. Filed Jan. 28, 2015)

Number of pages: 35 Posted: 07 Nov 2017
Richard T. Karcher and Thomas Baker
Eastern Michigan University and University of Georgia
Downloads 9 (580,724)
Citation 4

Abstract:

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ethics, antitrust, O'Bannon v. NCAA

6.

Promoting Brand-Event Personality Fit as a Communication Strategy to Build Sponsors’ Brand Equity

International Journal of Sport Communication. Sep 2016, Vol. 9 Issue 3, p294-320. 27p.
Posted: 12 Mar 2018
Independent, Independent, University of Georgia - International Center for Sports Management, University of Georgia and Independent

Abstract:

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consumer-based brand equity, promotional communications, schema theory

7.

A Cross Cultural Study of Purchase Intention of Sponsored Products Based on American and Korean Spectators of the 2010 World Cup South Africa

Kevin K. Byon, Soonhwan Lee, Thomas A. Baker, (2014) "A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa", Sport, Business and Management: An International Journal, Vol. 4 Issue: 2, pp.158-177
Posted: 12 Mar 2018
Kevin K Byon, Soonhwan Lee and Thomas Baker
University of Georgia - International Center for Sports Management, Independent and University of Georgia

Abstract:

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Cross-culture, Theory of planned behaviour, Sponsorship, Media exposure

8.

Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing

23 J. Legal Aspects Sport 55 (2013) Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing, Brison, Natasha T., Baker, Thomas A. III, Byon, Kevin K. [ 17 pages, 55 to 71 ]
Posted: 12 Mar 2018
Natasha Brison, Thomas Baker and Kevin K Byon
Independent, University of Georgia and University of Georgia - International Center for Sports Management

Abstract:

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athletes endorsement, Social Media Marketing, Sport Law