Thomas Baker

University of Georgia

Associate Professor

4458 Tacoma Trce.

Suwanee, GA GA 30024

United States

http://https://coe.uga.edu/directory/profiles/tab3

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 35,539

SSRN RANKINGS

Top 35,539

in Total Papers Downloads

1,403

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Scholarly Papers (13)

1.

A Short Treatise on Esports and the Law: How America Regulates Its Next National Pastime

2020 University of Illinois Law Review 509 (2020), Baruch College Zicklin School of Business Research Paper No. 2019-09-05
Number of pages: 74 Posted: 24 Aug 2019 Last Revised: 10 Apr 2020
John T. Holden, Marc Edelman and Thomas Baker
Oklahoma State University, City University of New York - Baruch College, Zicklin School of Business and University of Georgia
Downloads 325 (101,520)

Abstract:

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Esports, regulation, gaming, sports law, emerging industries

2.

Debunking the NCAA's Myth that Amateurism Conforms with Antitrust Law: A Legal and Statistical Analysis

Forthcoming, Tennessee Law Review, 2018
Number of pages: 35 Posted: 20 Nov 2017
Thomas Baker, Marc Edelman and Nicholas Watanabe
University of Georgia, City University of New York - Baruch College, Zicklin School of Business and University of South Carolina
Downloads 300 (110,796)

Abstract:

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amateurism, antitrust law, NCAA, sports law, sports economics, sports statistics, consumer demand, athlete pay, O'Bannon, Jenkins, college sports, higher education, National Collegiate Athletic Association

3.

College Esports: A Model for NCAA Reform

South Carolina Law Review, Forthcoming
Number of pages: 29 Posted: 08 Aug 2018 Last Revised: 28 Feb 2019
Thomas Baker and John T. Holden
University of Georgia and Oklahoma State University
Downloads 253 (132,517)

Abstract:

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esports, collegiate, sport, regulation, reform

4.

College Football in the Time of COVID-19

Wisconsin Law Review Forward, 2020
Number of pages: 19 Posted: 22 Jun 2020
Thomas Baker, Marc Edelman and John T. Holden
University of Georgia, City University of New York - Baruch College, Zicklin School of Business and Oklahoma State University
Downloads 234 (145,603)

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COVID-19, pandemic, negligence, sports law, sports, college sports, NCAA, college football, sports business, NCAA, sports ethics, medical ethics, health, education, health law, education law

5.

Change or Be Changed: A Proposal for the NCAA to Combat Corruption and Unfairness by Proactively Reforming Its Regulation of Athlete Publicity Rights

NYU Journal of Intellectual Property & Entertainment Law, Vol. 9, No. 1, 2019
Number of pages: 61 Posted: 26 Feb 2020
James Landry and Thomas Baker
Florida State University College of Law and University of Georgia
Downloads 114 (263,766)

Abstract:

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amateurism, antitrust law, NCAA, sports law, sports economics, consumer demand, athlete pay, O'Bannon, Jenkins, college sports, higher education, National Collegiate Athletic Association

6.

The #E-Too Movement: Fighting Back Against Sexual Harassment in Electronic Sports

52 Arizona State Law Journal 1 (2020).
Number of pages: 47 Posted: 01 Dec 2019 Last Revised: 01 Jun 2020
John T. Holden, Thomas Baker and Marc Edelman
Oklahoma State University, University of Georgia and City University of New York - Baruch College, Zicklin School of Business
Downloads 94 (300,636)

Abstract:

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esports, harassment, sports law, gaming

7.

The Econtractor? Defining the Esports Employment Relationship

56 American Business Law Journal 391 (2019)
Number of pages: 34 Posted: 01 Jul 2019
John T. Holden and Thomas Baker
Oklahoma State University and University of Georgia
Downloads 54 (407,958)

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esports, labor law, employment law, joint employer, sports law

8.

Football V. Football: A Comparison of Agent Regulation in France's Ligue 1 and the National Football League

Baker III, T. A., Heitner, D. A., Brocard, J. F., & Byon, K. K. (2012). Football v. Football: A Comparison of Agent Regulation in France's Ligue 1 and the National Football League. Pace Intell. Prop. Sports & Ent. LF, 2, 1.
Number of pages: 44 Posted: 12 Mar 2018
University of Georgia, Wolfe Law Miami, International Association of Sports Economists (IASE) and University of Georgia - International Center for Sports Management
Downloads 16 (592,950)

Abstract:

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sports agents, football

9.

Brief for Sport Management Professors as Amici Curiae in Support of Plaintiff-Appellee, O’Bannon V. NCAA (9th Cir. Filed Jan. 28, 2015)

Number of pages: 35 Posted: 07 Nov 2017
Richard T. Karcher and Thomas Baker
Eastern Michigan University and University of Georgia
Downloads 11 (627,234)
Citation 3

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ethics, antitrust, O'Bannon v. NCAA

10.

Big Data Bust: Evaluating the Risks of Tracking NCAA Athletes' Biometric Data

20 Tex. Rev. Ent. & Sports L. 81 (2019).
Number of pages: 21
Alicia Jessop and Thomas Baker
Pepperdine University and University of Georgia
Downloads 2

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Athlete Biometric Data, Wearable Devices, NCAA, NCAA Athlete Privacy, Athlete Privacy, Athlete Well-Being, Consent Theory

11.

Promoting Brand-Event Personality Fit as a Communication Strategy to Build Sponsors’ Brand Equity

International Journal of Sport Communication. Sep 2016, Vol. 9 Issue 3, p294-320. 27p.
Posted: 12 Mar 2018
Independent, Independent, University of Georgia - International Center for Sports Management, University of Georgia and Independent

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consumer-based brand equity, promotional communications, schema theory

12.

A Cross Cultural Study of Purchase Intention of Sponsored Products Based on American and Korean Spectators of the 2010 World Cup South Africa

Kevin K. Byon, Soonhwan Lee, Thomas A. Baker, (2014) "A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa", Sport, Business and Management: An International Journal, Vol. 4 Issue: 2, pp.158-177
Posted: 12 Mar 2018
Kevin K Byon, Soonhwan Lee and Thomas Baker
University of Georgia - International Center for Sports Management, Independent and University of Georgia

Abstract:

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Cross-culture, Theory of planned behaviour, Sponsorship, Media exposure

13.

Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing

23 J. Legal Aspects Sport 55 (2013) Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing, Brison, Natasha T., Baker, Thomas A. III, Byon, Kevin K. [ 17 pages, 55 to 71 ]
Posted: 12 Mar 2018
Natasha Brison, Thomas Baker and Kevin K Byon
Independent, University of Georgia and University of Georgia - International Center for Sports Management

Abstract:

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athletes endorsement, Social Media Marketing, Sport Law