Thomas Baker

University of Georgia

Associate Professor

4458 Tacoma Trce.

Suwanee, GA GA 30024

United States

http://https://coe.uga.edu/directory/profiles/tab3

  • University of Georgia

    • Email
    • Tel: 3525148113
    • Fax: 3525148113
SCHOLARLY PAPERS

18

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in Total Papers Downloads

7,554

SSRN CITATIONS

5

CROSSREF CITATIONS

4

Scholarly Papers (18)

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1.

There Is No Nil in NIL: Examining the Social Media Value of Student-Athletes’ Names, Images, and Likeness

Sport Management Review
Number of pages: 43 Posted: 12 Mar 2021
Thilo Kunkel, Bradley Baker, Thomas Baker and Jason Doyle
Temple University - Fox School of Business and School of Tourism and Hospitality Management, Mark H. McCormack Department of Sport Management, University of Massachusetts, University of Georgia and Griffith University
Downloads 2,032 (15,561)
Citation 1

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Brands; Athlete Brand; Student-Athletes; Social Media; Collegiate Sport

2.

A Short Treatise on Esports and the Law: How America Regulates Its Next National Pastime

2020 University of Illinois Law Review 509 (2020), Baruch College Zicklin School of Business Research Paper No. 2019-09-05
Number of pages: 74 Posted: 24 Aug 2019 Last Revised: 10 Apr 2020
John T. Holden, Marc Edelman and Thomas Baker
Indiana University - Kelley School of Business - Department of Business Law, City University of New York - Baruch College, Zicklin School of Business and University of Georgia
Downloads 1,068 (40,894)

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Esports, regulation, gaming, sports law, emerging industries

3.

Reimagining the Governance of College Sports After Alston

Florida Law Review, Forthcoming
Number of pages: 52 Posted: 16 Sep 2021 Last Revised: 20 Sep 2021
John T. Holden, Marc Edelman, Thomas Baker and Andrew G. Shuman
Indiana University - Kelley School of Business - Department of Business Law, City University of New York - Baruch College, Zicklin School of Business, University of Georgia and University of Michigan Hospitals - Department of Otalaryngology
Downloads 700 (72,646)

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Alston, NCAA, Governance, College sports, Sports law

4.

Exploring College Sports in the Time of COVID-19: A Legal, Medical, and Ethical Analysis

2021 Michigan State L. Rev. 469 (2021)
Number of pages: 70 Posted: 19 Sep 2020 Last Revised: 12 Aug 2021
Marc Edelman, Thomas Baker, John T. Holden and Andrew G. Shuman
City University of New York - Baruch College, Zicklin School of Business, University of Georgia, Indiana University - Kelley School of Business - Department of Business Law and University of Michigan Hospitals - Department of Otalaryngology
Downloads 692 (73,777)

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COVID-19, pandemic, negligence, sports law, sports, college sports, NCAA, college football, sports business, NCAA, sports ethics, medical ethics, health, education, health law, education law, antitrust law, medical ethics

5.

College Football in the Time of COVID-19

Wisconsin Law Review Forward, 2020
Number of pages: 19 Posted: 22 Jun 2020
Thomas Baker, Marc Edelman and John T. Holden
University of Georgia, City University of New York - Baruch College, Zicklin School of Business and Indiana University - Kelley School of Business - Department of Business Law
Downloads 665 (77,535)
Citation 2

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COVID-19, pandemic, negligence, sports law, sports, college sports, NCAA, college football, sports business, NCAA, sports ethics, medical ethics, health, education, health law, education law

6.

College Esports: A Model for NCAA Reform

South Carolina Law Review, Forthcoming
Number of pages: 29 Posted: 08 Aug 2018 Last Revised: 28 Feb 2019
Thomas Baker and John T. Holden
University of Georgia and Indiana University - Kelley School of Business - Department of Business Law
Downloads 456 (123,552)

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esports, collegiate, sport, regulation, reform

7.

Debunking the NCAA's Myth that Amateurism Conforms with Antitrust Law: A Legal and Statistical Analysis

Forthcoming, Tennessee Law Review, 2018
Number of pages: 35 Posted: 20 Nov 2017
Thomas Baker, Marc Edelman and Nicholas Watanabe
University of Georgia, City University of New York - Baruch College, Zicklin School of Business and University of South Carolina
Downloads 435 (130,591)
Citation 2

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amateurism, antitrust law, NCAA, sports law, sports economics, sports statistics, consumer demand, athlete pay, O'Bannon, Jenkins, college sports, higher education, National Collegiate Athletic Association

8.

The #E-Too Movement: Fighting Back Against Sexual Harassment in Electronic Sports

52 Arizona State Law Journal 1 (2020).
Number of pages: 47 Posted: 01 Dec 2019 Last Revised: 01 Jun 2020
John T. Holden, Thomas Baker and Marc Edelman
Indiana University - Kelley School of Business - Department of Business Law, University of Georgia and City University of New York - Baruch College, Zicklin School of Business
Downloads 402 (143,063)

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esports, harassment, sports law, gaming

9.

Change or Be Changed: A Proposal for the NCAA to Combat Corruption and Unfairness by Proactively Reforming Its Regulation of Athlete Publicity Rights

NYU Journal of Intellectual Property & Entertainment Law, Vol. 9, No. 1, 2019
Number of pages: 61 Posted: 26 Feb 2020
James Landry and Thomas Baker
Florida State University College of Law and University of Georgia
Downloads 305 (193,197)
Citation 1

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amateurism, antitrust law, NCAA, sports law, sports economics, consumer demand, athlete pay, O'Bannon, Jenkins, college sports, higher education, National Collegiate Athletic Association

10.

The Econtractor? Defining the Esports Employment Relationship

56 American Business Law Journal 391 (2019)
Number of pages: 34 Posted: 01 Jul 2019
John T. Holden and Thomas Baker
Indiana University - Kelley School of Business - Department of Business Law and University of Georgia
Downloads 275 (215,246)

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esports, labor law, employment law, joint employer, sports law

11.

Big Data Bust: Evaluating the Risks of Tracking NCAA Athletes' Biometric Data

20 Tex. Rev. Ent. & Sports L. 81 (2019).
Number of pages: 21 Posted: 16 Sep 2020
Alicia Jessop and Thomas Baker
Pepperdine University and University of Georgia
Downloads 180 (322,967)

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Athlete Biometric Data, Wearable Devices, NCAA, NCAA Athlete Privacy, Athlete Privacy, Athlete Well-Being, Consent Theory

12.

Global Sports Leagues and China's Free Speech Problem

95 Tul. L. Rev. 821 (2020-2021)
Number of pages: 49 Posted: 20 Oct 2020 Last Revised: 13 Sep 2021
Thomas Baker, Marc Edelman and John T. Holden
University of Georgia, City University of New York - Baruch College, Zicklin School of Business and Indiana University - Kelley School of Business - Department of Business Law
Downloads 141 (394,661)

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Free speech, labor law, sport law, policy

13.

The Collective Conundrum

76 Oklahoma Law Review 113 (2023).
Number of pages: 32 Posted: 28 Apr 2023 Last Revised: 15 Feb 2024
John T. Holden, Thomas Baker and Joanna Wall Tweedie
Indiana University - Kelley School of Business - Department of Business Law, University of Georgia and Florida State University
Downloads 124 (435,912)

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College sports, NIL, sports law, regulation, NCAA

14.

Football V. Football: A Comparison of Agent Regulation in France's Ligue 1 and the National Football League

Baker III, T. A., Heitner, D. A., Brocard, J. F., & Byon, K. K. (2012). Football v. Football: A Comparison of Agent Regulation in France's Ligue 1 and the National Football League. Pace Intell. Prop. Sports & Ent. LF, 2, 1.
Number of pages: 44 Posted: 12 Mar 2018
Thomas Baker, Darren Adam Heitner, Jean Francois Brocard and Kevin K Byon
University of Georgia, Wolfe Law Miami, International Association of Sports Economists (IASE) and University of Georgia - International Center for Sports Management
Downloads 46 (766,045)

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sports agents, football

15.

Brief for Sport Management Professors as Amici Curiae in Support of Plaintiff-Appellee, O’Bannon V. NCAA (9th Cir. Filed Jan. 28, 2015)

Number of pages: 35 Posted: 07 Nov 2017
Richard T. Karcher and Thomas Baker
Eastern Michigan University and University of Georgia
Downloads 33 (864,481)
Citation 3

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ethics, antitrust, O'Bannon v. NCAA

16.

Promoting Brand-Event Personality Fit as a Communication Strategy to Build Sponsors’ Brand Equity

International Journal of Sport Communication. Sep 2016, Vol. 9 Issue 3, p294-320. 27p.
Posted: 12 Mar 2018
Junqi Wang, James J Zhang, Kevin K Byon, Thomas Baker and Lu Zhengqiu
Independent, Independent, University of Georgia - International Center for Sports Management, University of Georgia and Independent

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consumer-based brand equity, promotional communications, schema theory

17.

A Cross Cultural Study of Purchase Intention of Sponsored Products Based on American and Korean Spectators of the 2010 World Cup South Africa

Kevin K. Byon, Soonhwan Lee, Thomas A. Baker, (2014) "A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa", Sport, Business and Management: An International Journal, Vol. 4 Issue: 2, pp.158-177
Posted: 12 Mar 2018
Kevin K Byon, Soonhwan Lee and Thomas Baker
University of Georgia - International Center for Sports Management, Independent and University of Georgia

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Cross-culture, Theory of planned behaviour, Sponsorship, Media exposure

18.

Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing

23 J. Legal Aspects Sport 55 (2013) Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing, Brison, Natasha T., Baker, Thomas A. III, Byon, Kevin K. [ 17 pages, 55 to 71 ]
Posted: 12 Mar 2018
Natasha Brison, Thomas Baker and Kevin K Byon
Independent, University of Georgia and University of Georgia - International Center for Sports Management

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athletes endorsement, Social Media Marketing, Sport Law