Zhenqi Jessie Liu

University of Pennsylvania

PhD Candidate in Economics

Philadelphia, PA

United States

SCHOLARLY PAPERS

2

DOWNLOADS

546

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Conspicuous Consumption on the Long Tail: How Can Luxury Brands Benefit from Counterfeits?

Number of pages: 55 Posted: 07 Oct 2016 Last Revised: 15 Nov 2016
Pinar Yildirim, Zhenqi Jessie Liu and Z. John Zhang
University of Pennsylvania - The Wharton School, University of Pennsylvania and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 363 (83,518)

Abstract:

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2.

A Theory of Minimalist Luxury

Number of pages: 66 Posted: 10 Oct 2018 Last Revised: 03 Dec 2019
Zhenqi Jessie Liu, Pinar Yildirim and Z. John Zhang
University of Pennsylvania, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 183 (168,655)

Abstract:

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Luxury Branding, Signaling Games, Emerging Markets, Marketing, Pricing