Xiao Liu

New York University (NYU) - Leonard N. Stern School of Business

Suite 9-160

New York, NY

United States

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 12,807

SSRN RANKINGS

Top 12,807

in Total Papers Downloads

5,349

SSRN CITATIONS
Rank 29,019

SSRN RANKINGS

Top 29,019

in Total Papers Citations

25

CROSSREF CITATIONS

5

Scholarly Papers (13)

1.

The Effect of Voice AI on Consumer Purchase and Search Behavior

NYU Stern School of Business
Number of pages: 54 Posted: 05 Nov 2019 Last Revised: 10 Nov 2021
New York University (NYU) - Leonard N. Stern School of Business, Hong Kong University of Science & Technology (HKUST), New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1,687 (14,448)
Citation 7

Abstract:

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Voice assistant, voice shopping, e-commerce, causal impact, heterogeneity, channels

2.

Product2Vec: Understanding Product-Level Competition Using Representation Learning

NYU Stern School of Business
Number of pages: 55 Posted: 07 Feb 2020
New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students, New York University (NYU) - Leonard N. Stern School of Business, Marshall School of Business, University of Southern California and University of Southern California - Marshall School of Business
Downloads 1,587 (15,889)
Citation 4

Abstract:

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machine learning, product competition, representation learning, choice models

3.

Large-Scale Cross-Category Analysis of Consumer Review Content and Sales Conversion Leveraging Deep Learning

NET Institute Working Paper No. 16-09
Number of pages: 84 Posted: 11 Oct 2016 Last Revised: 12 Jul 2019
New York University (NYU) - Leonard N. Stern School of Business, Boston University - Questrom School of Business and Carnegie Mellon University
Downloads 775 (44,694)
Citation 12

Abstract:

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Consumer Purchase Journey, Product Reviews, Review Content, Deep Learn- ing, Content Engineering, Economic Impact of Text

4.

Voice Analytics of Online Influencers—Soft Selling in Branded Videos

Number of pages: 50 Posted: 18 Feb 2021
Carnegie Mellon University, New York University (NYU) - Leonard N. Stern School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 368 (112,267)

Abstract:

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influencer marketing, social media advertisements, FTC, instrumental variable approach, regression discontinuity approach, voice analytics, affective computing, image recognition

5.

Soul and Machine (Learning)

NYU Stern School of Business
Number of pages: 17 Posted: 24 Sep 2019 Last Revised: 26 Aug 2020
Marshall School of Business, University of Southern California, MIT Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Harvard University - Business School (HBS), Yale School of Management, Duke University, Fuqua School of Business, Boston University - Questrom School of Business, Amazon, University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of BusinessUniversity of Pennsylvania - Marketing Department, Kellogg School of Management, Northwestern University, affiliation not provided to SSRN and University of Washington
Downloads 284 (147,634)
Citation 1

Abstract:

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Machine learning, marketing

6.

Passive and Active Attention to Baseball Telecasts: Implications for Content (Re-)Design

NYU Stern School of Business Forthcoming
Number of pages: 27 Posted: 27 Jan 2021 Last Revised: 24 Mar 2021
Xiao Liu, Matthew Shum and Kosuke Uetake
New York University (NYU) - Leonard N. Stern School of Business, California Institute of Technology and Yale School of Management
Downloads 283 (148,162)
Citation 1

Abstract:

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Attention, Suspense, Surprise, Contents Design

7.

The Costly Zero Bias in Target Retirement Fund Choice

Number of pages: 46 Posted: 04 Aug 2018
Xiao Liu, Wei Zhang and Ajay Kalra
New York University (NYU) - Leonard N. Stern School of Business, Iowa State University and Rice University
Downloads 80 (407,031)

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retirement savings, computational estimation, cognitive bias, behavioral finance

8.

A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing

Liu, X., Singh, P. V., & Srinivasan, K. (2016). A structured analysis of unstructured big data by leveraging cloud computing. Marketing Science, 35(3), 363-388.
Number of pages: 37 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 66 (451,943)
Citation 6

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big data; cloud computing; text mining; user generated content; Twitter; Google Trends

9.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Minah Jung, Xiao Liu and Leif D. Nelson
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 62 (466,298)
Citation 1

Abstract:

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Behavioral Pricing, Social Preferences, Consumer Altruism, Long-term Social Preferences

10.

Analyzing Bank Overdraft Fees with Big Data

Liu, X., Montgomery, A., & Srinivasan, K. (2018). Analyzing Bank Overdraft Fees with Big Data. Marketing Science, 37(6), 855-882.
Number of pages: 54 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - Tepper School of Business and Carnegie Mellon University
Downloads 52 (505,678)

Abstract:

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banking, overdraft fees, dynamic programming, big data

11.

Governing and Assessment of Agrarian Sustainability - Experiences, Challenges, and Lessons from Bulgaria and China (Управление и Оценка На Аграрната Устойчивост – Опит, Предизвикателства и Уроци От България и Китай)

Number of pages: 303 Posted: 13 Feb 2018
Institute of Agricultural Economics, Institute of Agricultural Economics, Institute of Agricultural Economics, Institute of Agricultural Economics, Independent, Independent, Independent, Independent, IBM Corporation - Thomas J. Watson Research Center, Independent, Independent, Zhejiang Universiry Guanghua Law Schhol, New York University (NYU) - Leonard N. Stern School of Business, Independent, Independent and Independent
Downloads 52 (505,678)
Citation 1

Abstract:

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Agrarian Governance, Agrarian Sustainability, Market, Private, Collective, Public, Hybrid modes, Assessment, China, Bulgaria

12.

An AI Method to Score Celebrity Visual Potential from Human Faces

Number of pages: 88 Posted: 08 Apr 2022 Last Revised: 25 Apr 2022
Carnegie Mellon University, Harvard University - Business School (HBS), New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and University of Pennsylvania
Downloads 43 (571,502)

Abstract:

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Celebrity Visual Potential, Facial Features, Personality Traits, Deep Learning, XAI

13.

An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints

Liu, X., Derdenger, T., & Sun, B. (2018). An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints. Marketing Science, 37(4), 569-591.
Number of pages: 55 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York)
Downloads 10 (768,616)
Citation 1

Abstract:

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compatibility and standard, base product, add-on product, dynamic structural model, product adoption, product line pricing