Xiao Liu

New York University (NYU) - Leonard N. Stern School of Business

Suite 9-160

New York, NY

United States

SCHOLARLY PAPERS

18

DOWNLOADS
Rank 5,317

SSRN RANKINGS

Top 5,317

in Total Papers Downloads

14,527

SSRN CITATIONS
Rank 15,178

SSRN RANKINGS

Top 15,178

in Total Papers Citations

90

CROSSREF CITATIONS

5

Scholarly Papers (18)

1.

The Effect of Voice AI on Digital Commerce

NYU Stern School of Business
Number of pages: 80 Posted: 05 Nov 2019 Last Revised: 04 Mar 2024
New York University (NYU) - Leonard N. Stern School of Business, Hong Kong University of Science & Technology (HKUST), New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 2,919 (8,297)
Citation 12

Abstract:

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Voice assistant, voice shopping, e-commerce, causal impact, heterogeneity, channels

2.

Product2Vec: Leveraging representation learning to model consumer product choice in large assortments

NYU Stern School of Business
Number of pages: 83 Posted: 07 Feb 2020 Last Revised: 03 Jul 2022
New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students, New York University (NYU) - Leonard N. Stern School of Business, Marshall School of Business - University of Southern California and Harvard Business School
Downloads 2,618 (9,864)
Citation 4

Abstract:

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machine learning, product competition, representation learning, choice models

3.

Geometric deep learning based recommender system and an interpretable decision support system

Number of pages: 48 Posted: 13 Nov 2020 Last Revised: 08 Jul 2022
Yan Leng, Rodrigo Ruiz and Xiao Liu
University of Texas at Austin - Red McCombs School of Business, affiliation not provided to SSRN and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,253 (30,803)
Citation 4

Abstract:

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Recommender systems, Heterogeneous information, Matrix completion, Geometric deep learning, Representation learning, Interpretable machine learning

4.

Success and Survival in Livestream Shopping

Number of pages: 37 Posted: 09 Feb 2022 Last Revised: 06 Jan 2023
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 1,228 (31,870)

Abstract:

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livestream shopping, survival, e-commerce, entertainment, social network

5.

Voice Analytics of Online Influencers

Number of pages: 136 Posted: 18 Feb 2021 Last Revised: 28 Aug 2022
SKK GSB, Sungkyunkwan University, New York University (NYU) - Leonard N. Stern School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 1,068 (38,807)

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influencer marketing, social media advertisements, voice analytics, affective computing, image recognition

6.

An AI Method to Score Celebrity Visual Potential from Human Faces

Number of pages: 88 Posted: 08 Apr 2022 Last Revised: 13 Feb 2024
Carnegie Mellon University, Harvard University - Business School (HBS), New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and University of Pennsylvania
Downloads 900 (49,273)
Citation 1

Abstract:

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Celebrity Visual Potential, Facial Features, Personality Traits, Deep Learning, XAI

7.

Large-Scale Cross-Category Analysis of Consumer Review Content and Sales Conversion Leveraging Deep Learning

NET Institute Working Paper No. 16-09
Number of pages: 84 Posted: 11 Oct 2016 Last Revised: 12 Jul 2019
New York University (NYU) - Leonard N. Stern School of Business, Boston University - Questrom School of Business and Carnegie Mellon University
Downloads 896 (49,565)
Citation 32

Abstract:

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Consumer Purchase Journey, Product Reviews, Review Content, Deep Learn- ing, Content Engineering, Economic Impact of Text

8.

Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping

Forthcoming, Marketing Science
Number of pages: 38 Posted: 30 Jun 2022 Last Revised: 19 Sep 2022
Xiao Liu
New York University (NYU) - Leonard N. Stern School of Business
Downloads 808 (57,167)
Citation 12

Abstract:

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dynamic pricing, coupon, targeting, deep reinforcement learning, reference price, livestream shopping, e-commerce

9.

How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media

Boston University Questrom School of Business Research Paper No. 4246136
Number of pages: 61 Posted: 19 Oct 2022
Hong Kong University of Science & Technology (HKUST), New York University (NYU) - Leonard N. Stern School of Business, Boston University - Questrom School of Business and Carnegie Mellon University
Downloads 647 (76,776)

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Copyright Policy, Fashion Analytics, Social Media, Computer Vision, Deep Learning

10.

Passive and Active Attention to Baseball Telecasts: Implications for Content (Re-)Design

NYU Stern School of Business Forthcoming
Number of pages: 27 Posted: 27 Jan 2021 Last Revised: 24 Mar 2021
Xiao Liu, Matthew Shum and Kosuke Uetake
New York University (NYU) - Leonard N. Stern School of Business, California Institute of Technology and Yale School of Management
Downloads 485 (109,228)
Citation 1

Abstract:

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Attention, Suspense, Surprise, Contents Design

11.

The Power of Livestream Shopping: Boosting Revenue and Catalyzing Spillover

Number of pages: 50 Posted: 06 Jan 2023 Last Revised: 21 Mar 2024
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 448 (120,259)
Citation 1

Abstract:

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multichannel marketing, livestream shopping, small business owner, uncertainty reduction, consumer-seller connection, promotion visibility

12.

Deep Learning in Marketing: A Review and Research Agenda

Forthcoming, Review of Marketing Research
Number of pages: 34 Posted: 11 Dec 2022 Last Revised: 18 Mar 2024
Xiao Liu
New York University (NYU) - Leonard N. Stern School of Business
Downloads 366 (151,189)

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13.

Soul and Machine (Learning)

NYU Stern School of Business
Number of pages: 17 Posted: 24 Sep 2019 Last Revised: 26 Aug 2020
Marshall School of Business - University of Southern California, MIT Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Harvard University - Business School (HBS), Yale School of Management, Duke University, Fuqua School of Business, Boston University - Questrom School of Business, Amazon, University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business, Kellogg School of Management, Northwestern University, affiliation not provided to SSRN and University of Washington
Downloads 364 (152,100)
Citation 8

Abstract:

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Machine learning, marketing

14.

A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing

Liu, X., Singh, P. V., & Srinivasan, K. (2016). A structured analysis of unstructured big data by leveraging cloud computing. Marketing Science, 35(3), 363-388.
Number of pages: 37 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 167 (326,219)
Citation 18

Abstract:

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big data; cloud computing; text mining; user generated content; Twitter; Google Trends

15.

The Costly Zero Bias in Target Retirement Fund Choice

Number of pages: 46 Posted: 04 Aug 2018
Xiao Liu, Wei Zhang and Ajay Kalra
New York University (NYU) - Leonard N. Stern School of Business, Iowa State University and Rice University
Downloads 117 (432,713)

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retirement savings, computational estimation, cognitive bias, behavioral finance

16.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Minah Jung, Xiao Liu and Leif D. Nelson
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 104 (471,795)
Citation 1

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Behavioral Pricing, Social Preferences, Consumer Altruism, Long-term Social Preferences

17.

Analyzing Bank Overdraft Fees with Big Data

Liu, X., Montgomery, A., & Srinivasan, K. (2018). Analyzing Bank Overdraft Fees with Big Data. Marketing Science, 37(6), 855-882.
Number of pages: 54 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - Tepper School of Business and Carnegie Mellon University
Downloads 93 (508,188)
Citation 1

Abstract:

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banking, overdraft fees, dynamic programming, big data

18.

An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints

Liu, X., Derdenger, T., & Sun, B. (2018). An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints. Marketing Science, 37(4), 569-591.
Number of pages: 55 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York)
Downloads 46 (732,932)
Citation 7

Abstract:

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compatibility and standard, base product, add-on product, dynamic structural model, product adoption, product line pricing