Xiao Liu

New York University (NYU) - Leonard N. Stern School of Business

Suite 9-160

New York, NY

United States

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 9,737

SSRN RANKINGS

Top 9,737

in Total Papers Downloads

6,982

SSRN CITATIONS
Rank 29,011

SSRN RANKINGS

Top 29,011

in Total Papers Citations

25

CROSSREF CITATIONS

5

Scholarly Papers (15)

1.

The Effect of Voice AI on Consumer Purchase and Search Behavior

NYU Stern School of Business
Number of pages: 54 Posted: 05 Nov 2019 Last Revised: 10 Nov 2021
New York University (NYU) - Leonard N. Stern School of Business, Hong Kong University of Science & Technology (HKUST), New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1,769 (13,797)
Citation 7

Abstract:

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Voice assistant, voice shopping, e-commerce, causal impact, heterogeneity, channels

2.

Product2Vec: Leveraging representation learning to model consumer product choice in large assortments

NYU Stern School of Business
Number of pages: 83 Posted: 07 Feb 2020 Last Revised: 03 Jul 2022
New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students, New York University (NYU) - Leonard N. Stern School of Business, Marshall School of Business, University of Southern California and Harvard Business School
Downloads 1,765 (13,828)
Citation 4

Abstract:

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machine learning, product competition, representation learning, choice models

3.

Geometric deep learning based recommender system and an interpretable decision support system

Number of pages: 48 Posted: 13 Nov 2020 Last Revised: 08 Jul 2022
Yan Leng, Rodrigo Ruiz and Xiao Liu
University of Texas at Austin - Red McCombs School of Business, affiliation not provided to SSRN and New York University (NYU) - Leonard N. Stern School of Business
Downloads 859 (39,848)
Citation 4

Abstract:

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Recommender systems, Heterogeneous information, Matrix completion, Geometric deep learning, Representation learning, Interpretable machine learning

4.

Large-Scale Cross-Category Analysis of Consumer Review Content and Sales Conversion Leveraging Deep Learning

NET Institute Working Paper No. 16-09
Number of pages: 84 Posted: 11 Oct 2016 Last Revised: 12 Jul 2019
New York University (NYU) - Leonard N. Stern School of Business, Boston University - Questrom School of Business and Carnegie Mellon University
Downloads 787 (44,796)
Citation 12

Abstract:

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Consumer Purchase Journey, Product Reviews, Review Content, Deep Learn- ing, Content Engineering, Economic Impact of Text

5.

Voice Analytics of Online Influencers—Soft Selling in Branded Videos

Number of pages: 50 Posted: 18 Feb 2021
Carnegie Mellon University, New York University (NYU) - Leonard N. Stern School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 457 (89,271)

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influencer marketing, social media advertisements, FTC, instrumental variable approach, regression discontinuity approach, voice analytics, affective computing, image recognition

6.

Passive and Active Attention to Baseball Telecasts: Implications for Content (Re-)Design

NYU Stern School of Business Forthcoming
Number of pages: 27 Posted: 27 Jan 2021 Last Revised: 24 Mar 2021
Xiao Liu, Matthew Shum and Kosuke Uetake
New York University (NYU) - Leonard N. Stern School of Business, California Institute of Technology and Yale School of Management
Downloads 307 (139,206)
Citation 1

Abstract:

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Attention, Suspense, Surprise, Contents Design

7.

Success and Survival in Livestream Shopping

Number of pages: 37 Posted: 09 Feb 2022 Last Revised: 07 Jul 2022
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 293 (146,050)

Abstract:

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livestream shopping, survival, e-commerce, entertainment, social network

8.

Soul and Machine (Learning)

NYU Stern School of Business
Number of pages: 17 Posted: 24 Sep 2019 Last Revised: 26 Aug 2020
Marshall School of Business, University of Southern California, MIT Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Harvard University - Business School (HBS), Yale School of Management, Duke University, Fuqua School of Business, Boston University - Questrom School of Business, Amazon, University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of BusinessUniversity of Pennsylvania - Marketing Department, Kellogg School of Management, Northwestern University, affiliation not provided to SSRN and University of Washington
Downloads 289 (148,241)
Citation 1

Abstract:

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Machine learning, marketing

9.

Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping

Forthcoming, Marketing Science
Number of pages: 62 Posted: 30 Jun 2022
Xiao Liu
New York University (NYU) - Leonard N. Stern School of Business
Downloads 91 (389,820)

Abstract:

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dynamic pricing, coupon, targeting, deep reinforcement learning, reference price, livestream shopping, e-commerce

10.

The Costly Zero Bias in Target Retirement Fund Choice

Number of pages: 46 Posted: 04 Aug 2018
Xiao Liu, Wei Zhang and Ajay Kalra
New York University (NYU) - Leonard N. Stern School of Business, Iowa State University and Rice University
Downloads 82 (409,390)

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retirement savings, computational estimation, cognitive bias, behavioral finance

11.

An AI Method to Score Celebrity Visual Potential from Human Faces

Number of pages: 88 Posted: 08 Apr 2022 Last Revised: 25 Apr 2022
Carnegie Mellon University, Harvard University - Business School (HBS), New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and University of Pennsylvania
Downloads 80 (415,285)

Abstract:

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Celebrity Visual Potential, Facial Features, Personality Traits, Deep Learning, XAI

12.

A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing

Liu, X., Singh, P. V., & Srinivasan, K. (2016). A structured analysis of unstructured big data by leveraging cloud computing. Marketing Science, 35(3), 363-388.
Number of pages: 37 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 71 (443,690)
Citation 6

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big data; cloud computing; text mining; user generated content; Twitter; Google Trends

13.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Minah Jung, Xiao Liu and Leif D. Nelson
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 65 (464,400)
Citation 1

Abstract:

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Behavioral Pricing, Social Preferences, Consumer Altruism, Long-term Social Preferences

14.

Analyzing Bank Overdraft Fees with Big Data

Liu, X., Montgomery, A., & Srinivasan, K. (2018). Analyzing Bank Overdraft Fees with Big Data. Marketing Science, 37(6), 855-882.
Number of pages: 54 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - Tepper School of Business and Carnegie Mellon University
Downloads 57 (494,830)

Abstract:

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banking, overdraft fees, dynamic programming, big data

15.

An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints

Liu, X., Derdenger, T., & Sun, B. (2018). An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints. Marketing Science, 37(4), 569-591.
Number of pages: 55 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York)
Downloads 10 (789,651)
Citation 1

Abstract:

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compatibility and standard, base product, add-on product, dynamic structural model, product adoption, product line pricing