Fei Gao

HEC Paris

1 rue de la Liberation

Jouy-en-Josas Cedex, 78351

France

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Ladies First, Gentlemen Third! The Effect of Narrative Perspective on Medical Crowdfunding

HEC Paris Research Paper No. MKG-2019-1336
Number of pages: 32 Posted: 07 May 2019 Last Revised: 25 May 2019
HEC Paris, HEC Paris - Information Systems and Operations Management, Tsinghua University - School of Economics & Management and Georgia Institute of Technology - Scheller College of Business
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Abstract:

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medical crowdfunding, narrative perspective, field experiment, donation, empathy