Wenjing Dou

Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management

No.535 Fahuazhen Road

Shanghai Jiao Tong University

Shanghai, Shanghai 200052

China

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Scholarly Papers (1)

1.

I Paid More Than You (Before)?! The Effect of Self-Construal and Comparison Target on Unfairness Perceptions and Willingness to Pay

Mays Business School Research Paper No. 2851063
Number of pages: 34 Posted: 13 Oct 2016 Last Revised: 06 Dec 2016
Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, Texas A&M University - Department of Marketing and University of Kentucky - Gatton College of Business and Economics
Downloads 36 (488,057)

Abstract:

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Price Unfairness, Self-Construal, Social Comparison, Temporal Comparison, Self-Appraisal