Morrisson Valérie

Centre d’Étude des Supports de Publicité (Center for the Study of Advertising Media)

92300 Levallois Perret

Anatole, 55 RUE

France

SCHOLARLY PAPERS

2

DOWNLOADS

458

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

Do You See What I See? Ad Viewability and the Economics of Online Advertising

Number of pages: 37 Posted: 20 Oct 2016 Last Revised: 01 Mar 2017
David Bounie, Morrisson Valérie and Martin Quinn
Télécom Paris, Centre d’Étude des Supports de Publicité (Center for the Study of Advertising Media) and CATÓLICA-LISBON School of Business & Economics
Downloads 299 (111,317)
Citation 5

Abstract:

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2.

Advertising Viewability in Online Branding Campaigns

Number of pages: 15 Posted: 17 May 2017
David Bounie, Martin Quinn and Morrisson Valérie
Télécom Paris, CATÓLICA-LISBON School of Business & Economics and Centre d’Étude des Supports de Publicité (Center for the Study of Advertising Media)
Downloads 159 (203,532)
Citation 1

Abstract:

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Online advertising, Ad viewability