Glen L. Urban

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Dean Professor of Management

E52-473

Cambridge, MA 02142

United States

  • Massachusetts Institute of Technology (MIT) - Sloan School of Management

    • Email
    • Tel: 617-253-6615
    • Fax: 617-258-6617
SCHOLARLY PAPERS

7

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CITATIONS
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47

Scholarly Papers (7)

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1.

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study

Journal of Marketing, Vol. 69, No. 4, pp. 133-152, October 2005 , Northeastern U. D’Amore-McKim School of Business Research Paper No. 380404
Number of pages: 48 Posted: 17 Feb 2003 Last Revised: 30 Mar 2015
Yakov Bart, Venkatesh Shankar, Fareena Sultan and Glen L. Urban
Northeastern University - D'Amore-McKim School of Business, Texas A&M University - Department of Marketing, Northeastern University - Marketing Area and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2,184 (6,093)
Citation 46

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E-Business, Trust, Internet marketing, Web site design, Online strategy

2.

The Trust Imperative

MIT Sloan Working Paper No. 4302-03
Number of pages: 18 Posted: 29 Apr 2003
Glen L. Urban
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,592 (10,359)
Citation 5

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Trust-based Marketing

3.

'Listening in' to Find Unmet Customer Needs and Solutions

Downloads 1,351 ( 13,492)
Citation 2

'Listening in' to Find Unmet Customer Needs and Solutions

MIT Sloan Working Paper No. 4257-02
Number of pages: 29 Posted: 11 Oct 2002
Glen L. Urban and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 713 (33,812)
Citation 1

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Product Development, Web-based Virtual Advisors, Purchasing Decisions, Unmet Customer Needs, Truck Town Virtual Advisor

'Listening in' to Find Unmet Customer Needs and Solutions

MIT Sloan School Working Paper No. 4276-03
Number of pages: 39 Posted: 28 Jan 2003
Glen L. Urban and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 638 (39,272)
Citation 4

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Virtual Advisors, Customer Preferences

4.

The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry

NBER Working Paper No. w4904
Number of pages: 72 Posted: 18 Jun 2000 Last Revised: 04 Apr 2015
Ernst R. Berndt, Linda T. Bui, David Reiley and Glen L. Urban
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Brandeis University, Massachusetts Institute of Technology (MIT) - Department of Economics and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 208 (144,518)
Citation 24

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5.

Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments

Number of pages: 53 Posted: 29 Jul 2012
Gui Liberali, Glen L. Urban and John R. Hauser
Erasmus University Rotterdam (EUR), Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 67 (332,999)

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Competitive Information, Brand Consideration, Electronic Marketing, Information Search, Signaling, Trust

6.

Consumer Response to Social Media and Online Video Advertising

Posted: 15 Sep 2016 Last Revised: 21 Dec 2018
Gui Liberali, Glen L. Urban, Catherine E. Tucker and Yakov Bart
Erasmus University Rotterdam (EUR), Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Management Science (MS) and Northeastern University - D'Amore-McKim School of Business

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online advertising, field experiments, multichannel marketing, purchase funnel

7.

Premarket Forecasting of Really New Products

Sloan School Working Paper No. 3689
Posted: 10 Oct 1998
Glen L. Urban, Bruce D. Weinberg and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Bentley University - Department of Marketing and MIT Sloan School of Management

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