Glen L. Urban

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Dean Professor of Management

E52-473

Cambridge, MA 02142

United States

SCHOLARLY PAPERS

7

DOWNLOADS
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Top 8,260

in Total Papers Downloads

5,402

CITATIONS
Rank 11,327

SSRN RANKINGS

Top 11,327

in Total Papers Citations

47

Scholarly Papers (7)

1.

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study

Journal of Marketing, Vol. 69, No. 4, pp. 133-152, October 2005 , Northeastern U. D’Amore-McKim School of Business Research Paper No. 380404
Number of pages: 48 Posted: 17 Feb 2003 Last Revised: 30 Mar 2015
Northeastern University - D'Amore-McKim School of Business, Texas A&M University - Department of Marketing, Northeastern University - Marketing Area and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2,184 (6,093)
Citation 46

Abstract:

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E-Business, Trust, Internet marketing, Web site design, Online strategy

2.

The Trust Imperative

MIT Sloan Working Paper No. 4302-03
Number of pages: 18 Posted: 29 Apr 2003
Glen L. Urban
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,592 (10,359)
Citation 5

Abstract:

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Trust-based Marketing

'Listening in' to Find Unmet Customer Needs and Solutions

MIT Sloan Working Paper No. 4257-02
Number of pages: 29 Posted: 11 Oct 2002
Glen L. Urban and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 713 (33,812)
Citation 1

Abstract:

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Product Development, Web-based Virtual Advisors, Purchasing Decisions, Unmet Customer Needs, Truck Town Virtual Advisor

'Listening in' to Find Unmet Customer Needs and Solutions

MIT Sloan School Working Paper No. 4276-03
Number of pages: 39 Posted: 28 Jan 2003
Glen L. Urban and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 638 (39,272)
Citation 4

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Virtual Advisors, Customer Preferences

4.

The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry

NBER Working Paper No. w4904
Number of pages: 72 Posted: 18 Jun 2000 Last Revised: 04 Apr 2015
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Brandeis University, Massachusetts Institute of Technology (MIT) - Department of Economics and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 208 (144,518)
Citation 24

Abstract:

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5.

Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments

Number of pages: 53 Posted: 29 Jul 2012
Gui Liberali, Glen L. Urban and John R. Hauser
Erasmus University Rotterdam (EUR), Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 67 (332,999)

Abstract:

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Competitive Information, Brand Consideration, Electronic Marketing, Information Search, Signaling, Trust

6.

Consumer Response to Social Media and Online Video Advertising

Posted: 15 Sep 2016 Last Revised: 21 Dec 2018
Erasmus University Rotterdam (EUR), Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Management Science (MS) and Northeastern University - D'Amore-McKim School of Business

Abstract:

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online advertising, field experiments, multichannel marketing, purchase funnel

7.

Premarket Forecasting of Really New Products

Sloan School Working Paper No. 3689
Posted: 10 Oct 1998
Glen L. Urban, Bruce D. Weinberg and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Bentley University - Department of Marketing and MIT Sloan School of Management

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