Glen L. Urban

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Dean Professor of Management

E52-473

Cambridge, MA 02142

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 6,391

SSRN RANKINGS

Top 6,391

in Total Papers Downloads

5,376

CITATIONS
Rank 12,359

SSRN RANKINGS

Top 12,359

in Total Papers Citations

32

Scholarly Papers (7)

1.

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study

Journal of Marketing, Vol. 69, No. 4, pp. 133-152, October 2005 , Northeastern U. D’Amore-McKim School of Business Research Paper No. 380404,
Number of pages: 48 Posted: 17 Feb 2003 Last Revised: 30 Mar 2015
Northeastern University - D'Amore-McKim School of Business, Texas A&M University - Department of Marketing, Northeastern University - Marketing Area and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 2,081 (4,848)
Citation 15

Abstract:

E-Business, Trust, Internet marketing, Web site design, Online strategy

2.

The Trust Imperative

MIT Sloan Working Paper No. 4302-03
Number of pages: 18 Posted: 29 Apr 2003
Glen L. Urban
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,492 (8,094)

Abstract:

Trust-based Marketing

'Listening In' to Find Unmet Customer Needs and Solutions

MIT Sloan Working Paper No. 4257-02
Number of pages: 29 Posted: 11 Oct 2002
Glen L. Urban and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 700 (26,882)
Citation 1

Abstract:

Product Development, Web-based Virtual Advisors, Purchasing Decisions, Unmet Customer Needs, Truck Town Virtual Advisor

'Listening In' to Find Unmet Customer Needs and Solutions

MIT Sloan School Working Paper No. 4276-03
Number of pages: 39 Posted: 28 Jan 2003
Glen L. Urban and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 604 (32,895)
Citation 1

Abstract:

Virtual Advisors, Customer Preferences

4.

The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry

NBER Working Paper No. w4904
Number of pages: 72 Posted: 18 Jun 2000
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Brandeis University, Massachusetts Institute of Technology (MIT) - Department of Economics and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 200 (117,192)
Citation 16

Abstract:

5.

A New Method of Measuring Online Media Advertising Effectiveness: Prospective Meta-Analysis in Marketing

Northeastern U. D’Amore-McKim School of Business Research Paper No. 2838258,
Number of pages: 62 Posted: 15 Sep 2016 Last Revised: 22 Jan 2017
Erasmus University Rotterdam (EUR), Massachusetts Institute of Technology (MIT) - Sloan School of Management, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Massachusetts Institute of Technology (MIT) - Management Science (MS), Northeastern University - D'Amore-McKim School of Business and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 177 (134,333)

Abstract:

online advertising, field experiments, multichannel marketing, purchase funnel, meta-analysis

6.

Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments

Number of pages: 53 Posted: 29 Jul 2012
Gui Liberali, Glen L. Urban and John R. Hauser
Erasmus University Rotterdam (EUR), Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 51 (284,035)

Abstract:

Competitive Information, Brand Consideration, Electronic Marketing, Information Search, Signaling, Trust

7.

Premarket Forecasting Of Really New Products

Sloan School Working Paper No. 3689
Posted: 10 Oct 1998
Glen L. Urban, Bruce D. Weinberg and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Bentley University - Department of Marketing and MIT Sloan School of Management

Abstract: