Filipa Reis

Catholic University of Portugal (UCP)

Phd Student

Palma de Cima

Lisboa, 1649-023

Portugal

SCHOLARLY PAPERS

1

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103

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

The Impact of Time-Shifting on TV Consumption and Ad Viewership

Management Science (Forthcoming)
Number of pages: 32 Posted: 19 Oct 2016 Last Revised: 13 Jul 2018
Rotterdam School of Management, Erasmus University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Católica-Lisbon School of Business and Economics and Catholic University of Portugal (UCP)
Downloads 103 (300,826)
Citation 2

Abstract:

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TV, TSTV, DVR, TIVO, Randomized Experiment, Media