Muzakkerul Huda

Asian University of Bangladesh - School of Business

Bangladesh

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Scholarly Papers (1)

1.

Consumer Evaluation of Brand Extensions: An Assessment from Bangladesh

Journal of Business Administration, Institute of Business Administration, University of Dhaka, Bangladesh, 2007
Number of pages: 16 Posted: 21 Oct 2016
Humayun Chowdhury, Nazrul Islam and Muzakkerul Huda
North South University - School of Business, Canadian University of Bangladesh and Asian University of Bangladesh - School of Business
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Abstract:

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Quality, Transfer, Fit, Residual Centering Regression Approach