Edlira Shehu

Copenhagen Business School

Denmark

SCHOLARLY PAPERS

4

DOWNLOADS

496

SSRN CITATIONS

2

CROSSREF CITATIONS

6

Scholarly Papers (4)

1.

Free Shipping and Product Returns

Tuck School of Business Working Paper No. 2864019, Edlira Shehu; Dominik Papies; Scott Neslin (2020), Free Shipping Promotions and Product Returns, Journal of Marketing Research, https://doi.org/10.1177/0022243720921812.
Number of pages: 86 Posted: 04 Nov 2016 Last Revised: 15 May 2020
Edlira Shehu, Dominik Papies and Scott Neslin
Copenhagen Business School, University of Tuebingen - Faculty of Economics and Social Sciences and Dartmouth College - Tuck School of Business
Downloads 266 (130,607)
Citation 3

Abstract:

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free shipping, product returns, ecommerce, promotions

2.

The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness

International Journal of Research in Marketing
Number of pages: 39 Posted: 19 Feb 2020 Last Revised: 22 Oct 2020
Edlira Shehu, Nadia Abou Nabout and Michel Clement
Copenhagen Business School, WU Vienna and University of Hamburg
Downloads 143 (230,055)

Abstract:

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Website Quality, Online Advertising Effectiveness, Programmatic Advertising

3.

Investigating Research Streams of Conjoint Analysis: A Bibliometric Study

BuR Business Research Journal, Vol. 3, No. 1, May 2010
Number of pages: 20 Posted: 14 Jun 2010
Thorsten Teichert and Edlira Shehu
University of Hamburg and Copenhagen Business School
Downloads 51 (430,862)

Abstract:

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conjoint analysis, bibliometric analysis

4.

Host Country Contingencies on Knowledge Protection Strategies of Multinational Firms – Bring a Knife to a Gunfight?

ZEW - Centre for European Economic Research Discussion Paper No. 09-002
Number of pages: 28 Posted: 23 Apr 2009
Edlira Shehu and Wolfgang Sofka
Copenhagen Business School and Tilburg University
Downloads 36 (493,096)

Abstract:

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Knowledge protection, Multinational Companies, Patenting