Edlira Shehu

Copenhagen Business School

Denmark

SCHOLARLY PAPERS

5

DOWNLOADS

761

SSRN CITATIONS

5

CROSSREF CITATIONS

6

Scholarly Papers (5)

1.

Free Shipping and Product Returns

Tuck School of Business Working Paper No. 2864019, Edlira Shehu; Dominik Papies; Scott Neslin (2020), Free Shipping Promotions and Product Returns, Journal of Marketing Research, https://doi.org/10.1177/0022243720921812.
Number of pages: 86 Posted: 04 Nov 2016 Last Revised: 15 May 2020
Edlira Shehu, Dominik Papies and Scott Neslin
Copenhagen Business School, University of Tuebingen - Faculty of Economics and Social Sciences and Dartmouth College - Tuck School of Business
Downloads 355 (110,054)
Citation 3

Abstract:

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free shipping, product returns, ecommerce, promotions

2.

The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness

International Journal of Research in Marketing
Number of pages: 39 Posted: 19 Feb 2020 Last Revised: 22 Oct 2020
Edlira Shehu, Nadia Abou Nabout and Michel Clement
Copenhagen Business School, WU Vienna and University of Hamburg
Downloads 289 (137,419)
Citation 3

Abstract:

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Website Quality, Online Advertising Effectiveness, Programmatic Advertising

3.

Investigating Research Streams of Conjoint Analysis: A Bibliometric Study

BuR Business Research Journal, Vol. 3, No. 1, May 2010
Number of pages: 20 Posted: 14 Jun 2010
Thorsten Teichert and Edlira Shehu
University of Hamburg and Copenhagen Business School
Downloads 58 (460,602)

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conjoint analysis, bibliometric analysis

4.

Host Country Contingencies on Knowledge Protection Strategies of Multinational Firms – Bring a Knife to a Gunfight?

ZEW - Centre for European Economic Research Discussion Paper No. 09-002
Number of pages: 28 Posted: 23 Apr 2009
Edlira Shehu and Wolfgang Sofka
Copenhagen Business School and Tilburg University
Downloads 40 (537,575)

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Knowledge protection, Multinational Companies, Patenting

5.

Retain Donors by Sharing Past Donation Use: Evidence from Red Cross Blood Donors

Number of pages: 42 Posted: 18 Nov 2021
Copenhagen Business School, University of Hamburg, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and affiliation not provided to SSRN
Downloads 19 (665,049)

Abstract:

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Field Experiments, Donor Management, Retention, Reactivation, Donation Appeals, Message Timing