Aaron Cheng

London School of Economics - Department of Management

Assistant Professor

Houghton Street

London, WC2A 2AE

United Kingdom

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Context May Be King, but Generalizability Is the Emperor!

Journal of Information Technology, Volume 31, Issue 3, pp 257–264, DOI: 10.1057/s41265-016-0005-7, September 2016, Fox School of Business Research Paper No. 16-032
Number of pages: 12 Posted: 01 Nov 2016 Last Revised: 15 Nov 2016
Aaron Cheng, Angelika Dimoka and Paul A. Pavlou
London School of Economics - Department of Management, Temple University - Department of Marketing and Supply Chain Management and University of Houston - C.T. Bauer College of Business
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Abstract:

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Generalizability, Universalism, Particularism, Context, IS research