Will Wei Sun

University of Miami Herbert Business School

P.O. Box 248126

Florida

Coral Gables, FL 33124

United States

  • University of Miami Herbert Business School

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Effect of Complex Multimedia Advertising Campaigns: A New Automated Method for Big Data

Posted: 10 Nov 2016 Last Revised: 15 Jul 2017
Pengyuan Wang, Guiyang Xiong, Will Wei Sun and Jian Yang
University of Georgia, University of Georgia, University of Miami Herbert Business School and Yahoo!

Abstract:

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Multimedia advertising, online advertising, causal effect, segmentation, tree model, big data