Le Wang

City University of Hong Kong (CityU)

83 Tat Chee Avenue

Kowloon

Hong Kong

affiliation not provided to SSRN

SCHOLARLY PAPERS

2

DOWNLOADS

170

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Immediate and Continued Effects of App Real-Time Targeting along Customer Shopping Journey: A Field Experiment

Fox School of Business Research Paper , Nanyang Business School Research Paper No. 22-10
Number of pages: 39 Posted: 27 Dec 2021 Last Revised: 03 Jun 2022
Nanyang Business School, Nanyang Technological University, City University of Hong Kong (CityU)affiliation not provided to SSRN, Temple University and Waseda University - Graduate School of Commerce
Downloads 117 (330,430)

Abstract:

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Mobile Targeting, Real-Time Promotion, Shopping Stages, Omnichannel, Field Experiment

2.

Sizzle or Fizzle? Supply and Consumption Dynamics of Home Cooked Food on Sharing Platforms

Number of pages: 23 Posted: 16 Oct 2020
Southern University of Science and Technology, City University of Hong Kong (CityU)affiliation not provided to SSRN, Nanjing University, University of Warwick and Tsinghua University - School of Economics and Management
Downloads 53 (518,993)

Abstract:

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obesity, home cooked food, sharing economy, supply and demand